Agenda

Dans le cadre de L’événement STORE 24, le CCCD organise le fameux cocktail Québec, le Cinq à sept. Tous les membres du secteur du détail sont invités à prendre part à cette réception gratuite afin de réseauter avec les délégués francophones du Québec et de l’ensemble du Canada.

Attend the pre-conference cinq à sept cocktail reception hosted by Conceil canadien du commerce détail (Retail Council of Canada, Quebec) to network with fellow French-speaking delegates from Quebec and across Canada.

More than a million Canadians visit McDonald’s each day, not just because they love the food, but because they share a community connection. Michèle Boudria, President & CEO, McDonald’s Canada talks about innovating for tomorrow’s customer, driving business results and creating a bigger impact to deliver on McDonald’s purpose of feeding and fostering communities. From building technology to better serve its guests and people, to supporting local farmers and providing youth with their first jobs, it’s always about more than the burger.

GenAI technology is a marvel, but leaders are ready to see results. Generating ideas, improving efficiency, and personalizing experiences are just the edge of what this transformative technology can do. Google and BCG deliver a powerful session sharing how these new types of generative AI have the potential to significantly accelerate AI adoption, including in organizations still cracking the code to implementation.

Generation Alpha is here and already making waves in the retail industry.  In this session, Kerri-Ann Santaguida, VP and GM of Merchant Services for Amex Canada, will share key trends driving how Gen A like to shop, their influencer on the purchasing behaviour of other generations, and how retailers can win with this demographic.

Diana Dimitian, SVP Managing Director at Levi Strauss & Co. explores the dynamic landscape of European retail trends and experiences, inspiring Canadian retailers to draw on for their own innovation. Discover strategies for maintaining strong customer connections, and witness purpose-driven innovation.

Generation Alpha is officially on the map and already influencing the retail industry. In this session, we’ll explore the trends that are shaping the future of retail and how they’re impacting shopping behaviour among each generation of consumers. From Gen A to Boomers, what’s influencing how they spend their money? And who they’ll spend it with?

Gain valuable insights into creating immersive experiences, optimizing content delivery, and measuring the effectiveness of digital advertising campaigns in-store. Leading retailers will share how they are rethinking customer experience in store to captivate customers and drive sales. Don’t miss this opportunity to discover actionable tactics to enhance your retail presence and boost your bottom line.

Ecommerce returns are the classic double-edged sword. Done correctly, they differentiate businesses, drive profitability and boost loyalty. Yet, excessive returns pose challenges. Join us as we share insights from a series of surveys with Canadian shoppers and retailers. We’ll distill five key findings into a session that guides the creation of an effective return strategy that benefits retailers, customers and our planet.

Discover how leading retailers are advancing their DEI strategies with the support of community partnerships. Our speakers will discuss how integrating diversity into corporate culture—through employee resource groups (ERGs), DEI education, and strategic alliances—enables retailers to establish authentic connections with the communities they serve. The session will explore supplier diversity, including both direct and indirect procurement practices, emphasizing the positive impact of sourcing merchandise and services from diverse suppliers. Join us for an in-depth look at how these approaches foster inclusion and drive meaningful change in the retail landscape.

Lunch and Learn

A data-driven focus can help your business extract insights, allocate resources effectively, and help keep your business competitive. In this session get an inside look at how the current inflationary period is altering consumer spending, how to use transaction data to improve loyalty insights, and how leverage data like where customers work, live and play. Leave this session feeling confident with how to adapt your data driven strategy as market conditions change.

Lunch & Learn

Retail Industry veterans Chris Gardner & Achille Ettorre discuss how they utilized advanced analytics to grow some of the most iconic brands in Canada. They will share their insight around GenAI and how it will change how retailers operate and grow.

Discover how consumer needs are changing as more people choose electric vehicles, with fresh insights from new research by Leger, commissioned by FLO. The study surveyed over 1,500 Canadians, including both EV drivers and non-EV drivers, in contrast to previous surveys which often focused solely on affluent high-income EV drivers. Learn how the narrative changes when considering a broader demographic.

The affordability crisis is reshaping Canadian retail and consumer priorities, driving a pivotal change in shopping behaviors and brand connections. Grounded in Leger’s extensive multi-year research, this presentation explores the profound effects of inflation on consumer well-being, Canadian shoppers’ coping strategies, and the emerging trend of frugality as a respected value, influencing brand loyalties. Leveraging Leger’s advanced analytics, we aim to provide insightful perspectives on the evolving dynamics of the retail sector, predicting future trends in Canada’s retail industry and consumer lifestyles.

With a reflection on the program’s journey over recent years AIR MILES President Shawn Stewart offers insights into its evolution as it enters the new era in loyalty. Following this, Shawn will be joined onstage by prominent AIR MILES executives and esteemed coalition partners. Together, they will delve into the dynamic interplay of how loyalty interacts within various industries, discussing emerging trends, data-driven insights shaping retail strategies, and more. As loyalty continues to act as a cornerstone for competitive advantage in the retail landscape, discover how it could potentially revolutionize your brand.

Discover integrated opportunities that Retail Media Networks offer, from enhancing the in-store experience to amplifying your brand message to customers. Learn how to integrate Retail Media efforts with your store operations, collaborate with category and trade teams, and seize key moments in your planning cycle to maximize impact. Don’t miss these valuable insights and actionable strategies for harnessing the power of Retail Media to propel your retail business forward.

Explore how a circular economy goes beyond waste reduction, inspiring innovation in technology, organization, and society. Join Maya Colombani, at L’Oréal, Kimi Walker, with Canadian Tire, and Derrick Emsley, of Tentree, as they discuss the significance of circular practices and their direct influence on customer connections and values.

Amid relentless change, how do you decide what brand essentials to keep and what business priorities to evolve? Join IKEA Canada’s CEO and Chief Sustainability Officer, Selwyn Crittendon to learn how one of the world’s most recognizable brands continues to adapt. Learn how decades of in-depth research steers the understanding of customers essential needs while showcasing an unwavering commitment to affordability in a challenging business landscapes. Be inspired by one of the world’s beloved brands and realize how history is a strength to protect a better future.

For Sephora Canada, performance excellence is not just a goal – it’s the key to success.  Recognized as a Best Employer by Forbes and Great Places to Work; Sephora Canada encourages employees to take bold steps, define trends, innovate and embrace diversity. Thomas Haupt, Country Manager, Sephora Canada talks about the value of prioritizing employee experience; ensuring diverse voices are heard and reflected, making Sephora a great place to work, play and shop.  

Join world-renowned retail Futurist, Doug Stephens, as he takes us into the exciting future of competitive advantage. As we stand at the intersection of innovation and disruption, Doug will unveil the new pillars of future advantage and what it will take for organizations to win. Discover how leading-edge companies are laying the foundation for what promises to be the greatest leap in competitive advantage in modern history. Doug will spotlight trailblazers who are not just adapting for the future but are actively shaping it.

Dig deeper into the constantly shifting trends around demographics, the economy, technology and changing behavior with Environics President Jan Kestle to learn how to follow your customer’s journey to identify the key touchpoints critical to these major trends. Marketers and merchants will better understand how to respond to the big four whether you are in food, apparel, hard goods or any other industry.

Unlock the power of digital merchandising in today’s retail landscape. Join Adam Halim, SVP of Product and Marketing as he discusses how groundbreaking advancements in AI and digital technology will impact the way retailers market and merchandise. Discover how the fusion of traditional merchandising expertise with cutting-edge tools like human-in-the-loop AI can drive the “5 Rights” of digital merchandising success.

Explore how Moose Knuckles simplified payments across all channels and stores, empowering seamless customer experiences and driving innovation across all channels. Learn about the strategic integration tactics, prioritizing of customer-centric solutions, and discover the impact of innovative retail payment technologies. Walk away with actionable steps and tangible results to navigate the evolving retail landscape with confidence.

AI is revolutionizing marketing, ushering in enhanced personalization and streamlined processes. David Waterfall, VP Marketing with Mr. Lube shares how AI has been a key tool for strategic expansion including identifying potential new locations and enabling hyper-localized marketing. Leave this session with new ideas about what AI powered digital marketing can do for growth and attracting a broader customer base.

The solutions to mitigate organized retail crime and rising violence in stores requires a collaborative effort not only among retailers but with law enforcement and other community partners too. Gain insights into the agile, strategic collaborations that are reshaping the fight against retail crime.

Lunch and Learn

Explore post-pandemic shifts in consumer behavior and their impact on product discovery, qualification, and conversion. Colleen Martin of Caddle and Chris Parsons of Home Hardware analyze the influence of digital platforms and e-commerce on consumer habits and share insights into how consumers assess and qualify products. Leave this session with new strategies and inspiration to optimize conversion across all channels.

Discover practical ideas to drive value messaging while enhancing customer engagement as well as exploration and education in-store. Look at how you can build positive brand equity with a look at examples from leading retailers including grocery and convenience and leave with innovative ideas to take back to the team.

La crise de l’abordabilité actuelle affecte directement le commerce de détail et change les priorités des consommateurs. Cela incite les gens à la fois à repenser leur façon de faire leurs achats et leur relation avec les marques. Grâce aux analyses de Léger, vous aurez des éclaircissements par rapport aux changements d’habitudes de consommation et voir quels nouveaux comportements pourraient perdurer dans l’avenir.

Explore trailblazing strategies that transform customer experiences, both online and in-store, tailored to enhance loyalty and sales in Canada’s retail landscape.  Peter Hughes, National Customer Leader at KPMG, shares the latest retail disruptors and then sits down to chat with retailers who are breaking the mold. Enjoy one on one conversations on how they have pushed the boundaries on customer experience and continue to delight customers.

Session details coming soon.