Gema Rayo is the Head of Canada Marketing at Salesforce. She is responsible for developing go-to-market strategies and driving brand awareness through integrated field marketing programs across the country.With more than 15 years of experience in B2C and B2B marketing communications, Gema has held various senior positions working with leading global brands including Netflix, eBay and McDonald’s Canada among others.Gema holds an Honours B.A. in Communications Studies and English Literature from York University and is based in Toronto.