Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation, a 100 year old retail organization with 1,700 locations nationwide with a purpose, “We Are Here to Make Life in Canada – Better”.
In his role, Greg is responsible for all Performance Digital Marketing, In-House Digital Media Agency and Triangle Retail Media for all retail banners at CTC – including Canadian Tire, SportChek and Mark’s.
Prior to joining CTC Greg led the Business Insights organization at McDonald’s Canada with a focus on marketing and promotional analytics. Before that, Greg worked for 8 years at Dell in various roles across in Digital Marketing, E-commerce and Strategic Partnerships. He is a graduate of the University of Western Ontario and lives in Toronto, Canada with his wife and daughter.