As the GM of Global Business Solutions for TikTok Canada, Joshua Bloom leads with a vision for thought leadership and cultural development, shaping a world-class sales team dedicated to empowering marketers with innovative solutions that foster authentic connections and drive tangible business outcomes. Joshua brings over 24 years of digital media expertise to his role, having pioneered impactful strategies at Facebook, where he was the inaugural Canadian employee, and cultivated trusted partnerships with major brands and agencies. With a career spanning pivotal roles at DoubleClick Media, Conducive, WhenU, and MySpace, Joshua’s deep market insights and creative prowess continue to drive growth and innovation in the ever-evolving landscape of digital media.