The pandemic and inflation have driven shoppers to plan more than ever before. 83% of Canadians are now checking prices online before they go to the store, with half saying this is a new behavior. How can retailers win at this crucial decision point by moving beyond ads to shopper-preferred digital experiences? In this session, Flipp’s SVP of Technology & Partnerships, Matthew Cheung, will share some of the principles behind creating digital shopping experiences that provide shoppers utility and create engagement, while also helping retailers drive baskets, trade leverage & measurable ROI.