Mike McDowell is the Vice President of Loyalty Programs and Partnerships at Parkland. In his role, Mike is responsible for the customer loyalty strategy and driving organic growth of the business with the Journie Rewards program in the Canadian, International and US markets. Previous to joining Parkland Mike was SVP, Client Development & Partnerships at Bond Brand Loyalty where he led clients in driving positive outcomes through large international loyalty and CX programs. Mike was instrumental in setting up the Journie Rewards program in the Canadian market for Parkland as part of Bond. Prior to Bond, Mike spent 11 years in progressively senior sales and marketing roles at Blackberry.