Rob Garf is VP and GM for Retail at Salesforce. With more than 25 years of global retail experience as practitioner, industry analyst, strategy consultant, and software leader, he is no stranger to the industry and the challenges retailers face. He currently leads retail strategy, product, and insights — and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.
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