Rochelle brings over 20 years of experience in retail and technology to her role as Senior Vice President of Digital Retail at Canada Goose, where she is responsible for the brand’s global digital commerce, including its ecommerce platform, Canada Goose Generations. With a track record of transforming brands to drive market share, Rochelle is fully attuned to what tomorrow’s luxury consumer wants to buy and how they want to buy it. She is an innovative leader with a deep understanding of the retail and digital landscape, known for her ability to anticipate trends before they happen and influence the consumer’s “buy decision” into a seamless value proposition. Prior to Canada Goose, Rochelle held executive positions at HBC, Gilt Group, Saks Fifth Avenue and Holt Renfrew.