Drive Costs Down and Loyalty Up

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation, a 100 year old retail organization with 1,700 locations nationwide with a purpose, “We Are Here to Make Life in Canada – Better”.
In his role, Greg is responsible for all Performance Digital Marketing, In-House Digital Media Agency and Triangle Retail Media for all retail banners at CTC – including Canadian Tire, SportChek and Mark’s.
Prior to joining CTC Greg led the Business Insights organization at McDonald’s Canada with a focus on marketing and promotional analytics. Before that, Greg worked for 8 years at Dell in various roles across in Digital Marketing, E-commerce and Strategic Partnerships. He is a graduate of the University of Western Ontario and lives in Toronto, Canada with his wife and daughter.

Gema Rayo is the Head of Canada Marketing at Salesforce. She is responsible for developing go-to-market strategies and driving brand awareness through integrated field marketing programs across the country.With more than 15 years of experience in B2C and B2B marketing communications, Gema has held various senior positions working with leading global brands including Netflix, eBay and McDonald’s Canada among others.Gema holds an Honours B.A. in Communications Studies and English Literature from York University and is based in Toronto.

Rob Garf is VP and GM for Retail at Salesforce. With more than 25 years of global retail experience as practitioner, industry analyst, strategy consultant, and software leader, he is no stranger to the industry and the challenges retailers face. He currently leads retail strategy, product, and insights — and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.

Rochelle brings over 20 years of experience in retail and technology to her role as Senior Vice President of Digital Retail at Canada Goose, where she is responsible for the brand’s global digital commerce, including its ecommerce platform, Canada Goose Generations. With a track record of transforming brands to drive market share, Rochelle is fully attuned to what tomorrow’s luxury consumer wants to buy and how they want to buy it. She is an innovative leader with a deep understanding of the retail and digital landscape, known for her ability to anticipate trends before they happen and influence the consumer’s “buy decision” into a seamless value proposition. Prior to Canada Goose, Rochelle held executive positions at HBC, Gilt Group, Saks Fifth Avenue and Holt Renfrew.