Presenting Sponsor

Agenda

Drive Costs Down and Loyalty Up

May 30, 2023

1:45 pm

- 2:30 pm

Speakers:

Greg Shelly

VP Digital Marketing

Canadian Tire

Gema Rayo

Head of Canada Marketing

Salesforce

Rob Garf

VP and GM for Retail

Salesforce

Rochelle Ezekiel

Senior Vice President, Digital Retail

Canada Goose

With more than half of consumers switching brands over the last few years, retailers must retain customers and increase their share of wallet with personalized, relevant, and frictionless engagement. The challenge is acquisition costs are up and marketing budgets are down. Join this session to hear how retailers are monetizing their loyal shoppers with new and creative products, services, and business lines — driving brand loyalty while preserving margins.

Sponsored by:

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