Presenting Sponsor


Building the Future on People, Purpose, and Planet Principles

Day 2 – May 31, 2022

2:00 pm

- 2:30 pm


Michele Guimond

Vice President Marketing

Mountain Equipment Co.

Mountain Equipment Company’s (MEC) steadfast commitment to its people, product excellence, and maintaining strong community-based relationships with its consumers, eased its rocky transition from a cooperative to a private company with expanded operations. MEC’s Vice President Marketing Michele Guimond shares how this iconic Canadian retailer’s remarkable revival, that was rooted in its foundational business philosophy, continues to put MEC at the at the top of the trusted brands list and on a strong and sustainable growth trajectory.

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