Presenting Sponsor

Agenda

The Power of Retail Media Networks

May 31, 2023

10:00 am

- 10:30 am

Speakers:

Michael LeBlanc

Michael E. LeBlanc

Founder & President

M.E. LeBlanc & Company Inc.

Alfredo Tan

SVP and Managing Director

Loblaw Media

Changes in technology and consumer media habits have enabled retailers to consider new data-driven media businesses that have the potential to generate incremental, high-margin revenue. First-party data is an increasing priority for retailers looking to leverage customer relationships, online and store traffic plus loyalty data to close the loop for their media partners. Loblaw Media’s Alfredo Tan discusses Retail Media Networks and what it takes to be successful, what clients are looking for, and the opportunity ahead for the industry to work together for strong client experiences.

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