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Leveraging the Power of Retail Media Networks

Day 2 – May 31, 2022

10:45 am

- 11:20 am

Changes in technology and consumer shopping habits have enabled retailers with scale to develop new data-driven media businesses that have the potential to generate incremental, high-margin revenue. First-party data is an increasing priority for retailers looking to leverage customer relationships and loyalty data to close the loop for their advertising partners.