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AI’s Transformational Impact on Retail

Day 2 – May 31, 2022

10:35 am

- 11:15 am

Speakers:

Eric Morris

Eric Morris

Managing Director and Head of Retail

Google Canada

Eric Morris

Eric Morris

Managing Director and Head of Retail

Eric Morris is the Managing Director and Head of Google’s Retail practice in Canada, where since 2002, he has worked alongside the country’s top marketers and advertising agencies.
Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. Most recently, he led Google Canada’s search and performance advertising business.
In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.
Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, and elected Chair of the board in 2015.

Speaking at:

Artificial intelligence is changing everything – including retail. This profoundly powerful technology is unleashing creative thinking on a massive scale that was almost unthinkable just a few months ago. Eric Morris, Managing Director and Head of Retail with Google Canada shares how retailers can use AI to succeed in an ever-changing, highly competitive, and dynamic industry to unlock new game-changing potential in their businesses. Discover how you can use AI to uniquely understand what your consumers want, forecast demand, simplify the supply chain, improve marketing effectiveness, and provide a more personalized customer experience.

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