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Presenting Sponsor


Navigating Retail Resilience and Consumer Revolution in the Affordability Era

May 28, 2024

1:45 pm

- 2:30 pm


Luc Dumont

SVP Insights / Vice-président, Insight consommateur,


The affordability crisis is reshaping Canadian retail and consumer priorities, driving a pivotal change in shopping behaviors and brand connections. Grounded in Leger’s extensive multi-year research, this presentation explores the profound effects of inflation on consumer well-being, Canadian shoppers’ coping strategies, and the emerging trend of frugality as a respected value, influencing brand loyalties. Leveraging Leger’s advanced analytics, we aim to provide insightful perspectives on the evolving dynamics of the retail sector, predicting future trends in Canada’s retail industry and consumer lifestyles.

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