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New Ways to Use Data to Harness Emerging Trends and Better Meet Consumers’ Needs

May 31, 2023

2:35 pm

- 3:05 pm

Speakers:

Danyal Syed Ali

Head of Consumer and Customer Insights

IKEA Canada

Danyal Syed Ali

Head of Consumer and Customer Insights

Danyal has 10+ years of experience in Marketing and Insights, including work in branding, strategy, media and advertising measurement. Having worked with some of the most prolific companies (BBC, Nestlé, Google, Omnicom Media Group, Scotiabank, IKEA), across multiple categories (Media, CPG, Retail, Technology, Financial Services and Home Furnishing), in several global markets (US, Pakistan, Canada) Danyal’s varied experiences position him as a well-rounded marketer and strategist, eager to solve critical business challenges.

Speaking at:

Jan Kestle

President and Founder

Environics Analytics

Jan Kestle

President and Founder

President and Founder of Environics Analytics, Jan Kestle, has been a leader in data and analytics for over five decades. An expert in using statistics and mathematics to solve social and business challenges, she has worked with hundreds of organizations in all sectors to support their data-driven decision-making. She is a member of the Canadian Statistics Advisory Council, Western University’s Morrissette School of Entrepreneurship and the Ted Rogers School of Management’s Dean’s Advisory Council. Jan holds a Bachelor of Science degree in applied mathematics from Western University.

Speaking at:

Effectively building and maintaining consumers’ loyalty and trust as changing demographics, values, and lifestyles drive new shopping behaviours can only be achieved by working with today’s most relevant data. To truly understand evolving sensitivities and how retailers can more effectively reach their target audiences when and where they want to shop – all while considering the emerging importance of ESG best practices – needs a new perspective on how to leverage data. Jan Kestle, President of Environics Analytics, sits down with leading Canadian retailers to discuss how these trends continue to evolve and how these retailers are addressing the nuances in news ways through more innovative consumer segmentation.

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