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Presenting Sponsor


Retailing in the Era of Tik Tok

May 30, 2023

1:00 pm

- 1:20 pm


Jen Burkey

Creative Strategy Director


Over the past few years Tik Tok has seen explosive growth with numbers that continue to climb. TikTok is responding to user preferences by serving content that meets their current interests with short-form videos. As the popularity of the platform has grown significantly, brands have had to navigate how they ensure their brand image and standards are met while allowing influencers to create authentic content in their own personal voice and style. In this session attendees will see creative examples of how brands can come to life on TikTok, grow and connect with audiences and be entertaining. Leave this session with actionable tips that will help grow both paid and organic content.

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