May 30, 2023
1:00 pm
- 1:20 pm
Speakers:
Jen Burkey
Creative Strategy Director
TikTok
Creative Strategy Director
Jen Burkey is a Creative Strategy Director at TikTok leading the retail vertical, based in Chicago, IL. She partners with brands and agencies to help them unlock their creative potential to drive business and cultural impact through the platform. Prior to TikTok, Jen worked on the agency side, leading brand platform development, product launches, and multicultural marketing for brands that include KitchenAid, AT&T, and Mini USA.
Speaking at:
Over the past few years Tik Tok has seen explosive growth with numbers that continue to climb. TikTok is responding to user preferences by serving content that meets their current interests with short-form videos. As the popularity of the platform has grown significantly, brands have had to navigate how they ensure their brand image and standards are met while allowing influencers to create authentic content in their own personal voice and style. In this session attendees will see creative examples of how brands can come to life on TikTok, grow and connect with audiences and be entertaining. Leave this session with actionable tips that will help grow both paid and organic content.
Sponsored by:
TikTok is the leading short-form video platform where realness is celebrated and trends are born. A place where brands of all sizes and industries can be seen, grow their following, foster global connections and achieve big results. We created our suite of products with you in mind. So whether you’re a small business owner, CMO of a large company, or part of an agency team, we have the right solutions to drive impact for your business.
