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Presenting Sponsor


Improving Customer Experience in Luxury Retail

May 30, 2023

11:30 am

- 12:15 pm


Salvatore Pugliese

Senior Director, IT Project Management, and Innovation

Birks Group

Cassaundra Laundry

Go to Market Lead, Business Application

Microsoft Canada

Patrik Chavarie

Executive Vice President


With global demand for luxury branded products and watches, Birks sought a solution for tracking customers’ preferences and responding with options when stock was replenished. Using Microsoft Dynamics 365 Customer Engagement, Thinkmax promptly built an advanced waitlist solution. In this session, Patrik, Cassaundra, and Salvatore will discuss how this innovative solution helped Birks meet the demands of their luxury brand customers. Attendees will gain insights into how technology can enable luxury retailers to provide a personalized and seamless customer experience in the face of supply chain challenges.

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