May 30, 2023
3:45 pm
- 4:00 pm
Speakers:
Jenna Watson
SVP Digital Media
DAC
SVP Digital Media
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives
Speaking at:
The increasingly diverse ways in which consumers seek information have also evolved the best ways to keep your company at the top of search engine results. Unfortunately, most organizations are still working with the “old rules” of SEO. DAC’s Jenna Watson, Senior Vice President, Digital Media, will help you identify the top 3 SEO practices that are no longer effective and why retailers must look at new approaches get to the top.
Sponsored by:
DAC is a leading, international performance marketing agency that helps brands connect with customers from the enterprise level right down to hyper-local moments. Celebrating 50 years in business and recognized by Forrester as one of the world’s most significant performance marketing agencies, DAC is passionate about helping brands build, maintain, and optimize their online presence, as well as drive traffic and conversions to stores and ecommerce. Our integrated services are built around our unique Enterprise-to-Local methodology, underpinned by technology, and accelerated by our services (paid media, strategy, content, creative, and data analytics). Our campaigns are best-in-class and drive transformational outcomes for our clients, which has led to our success in winning Google Premiere Partner Awards, US Agency Awards, and Search Engine Land Awards. To learn more, visit www.dacgroup.com.
