The Shifting Landscape of Consumer Loyalty

Mike McDowell is the Vice President of Loyalty Programs and Partnerships at Parkland. In his role, Mike is responsible for the customer loyalty strategy and driving organic growth of the business with the Journie Rewards program in the Canadian, International and US markets. Previous to joining Parkland Mike was SVP, Client Development & Partnerships at Bond Brand Loyalty where he led clients in driving positive outcomes through large international loyalty and CX programs. Mike was instrumental in setting up the Journie Rewards program in the Canadian market for Parkland as part of Bond. Prior to Bond, Mike spent 11 years in progressively senior sales and marketing roles at Blackberry.

Colleen has been growing businesses for 20+ years at retailers and brands by being the collaborator between and providing strategic direction and leadership to Merchandising & Marketing teams. Her passion is leveraging category management principles coupled with consumer insights to create innovative and effective strategies.

Colleen Martin is VP Insight Solutions at Caddle Inc., the largest daily and monthly active panel in the Canadian marketplace whose mobile-first insights platform rewards Canadians for sharing data and engaging with brands.

Learn more at www.askcaddle.com