Presenting Sponsor


Winning the Basket: Moving from Ads to Experiences

May 31, 2023

12:45 pm

- 1:05 pm


Matthew Cheung

SVP of Technology & Partnerships


Lunch and Learn

The pandemic and inflation have driven shoppers to plan more than ever before. 83% of Canadians are now checking prices online before they go to the store, with half saying this is a new behavior. How can retailers win at this crucial decision point by moving beyond ads to shopper-preferred digital experiences? In this session, Flipp’s SVP of Technology & Partnerships, Matthew Cheung, will share some of the principles behind creating digital shopping experiences that provide shoppers utility and create engagement, while also helping retailers drive baskets, trade leverage & measurable ROI.

Sponsored by:

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