Chris Parsons is a seasoned marketing and eCommerce executive with over 20 years of experience driving growth for major Canadian retailers including Walmart, Newegg, Home Hardware, and Ren’s Pets. Known for his ability to blend strategy with execution, Chris specializes in omnichannel marketing, digital transformation, and performance-driven brand building.
He is the author of Retail Rewired, a practical playbook for navigating the evolving retail landscape, and the host of the Delivering eCommerce podcast, where he interviews industry leaders about the future of commerce, technology, and customer experience.
Chris has built a reputation for leading high-impact teams, fostering strategic partnerships, and turning customer insights into actionable results. He recently joined Hale as Vice President of Partner Growth & Marketing, where he’s focused on helping brands scale through AI-powered strategies, content innovation, and full-funnel campaign execution.