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Canada's biggest retail
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May 30 & 31, 2023
May 30 & 31, 2023
Toronto Congress Centre
Join retail's most influential leaders & world renowned visionaries.
The RCC STORE Conference offers two days of learning and discussion about today’s most critical retail topics and newest success strategies.
Speakers

Kostya Polyakov
National Industry Leader for Consumer and Retail Practice
KPMG Canada
Kostya is KPMG Canada’s National Industry Leader for their Consumer & Retail practice. He has over 20 years of experience advising businesses across Canada and the US, primarily those in the retail, hospitality, and restaurant sectors. Kostya works with both public and private companies and focuses on advising boards, shareholders and executives on key strategic business decisions, including: go-public transactions, mergers & acquisitions, as well as corporate governance and other board-level issues. Kostya’s clients range in size from large, complex, mature multi-national organizations with over $3B in revenue, through to high growth small and mid-sized private companies. Kostya has also previously led the technology, media & telecommunications (“TMT”) practice for KPMG in the Greater Vancouver Area, and has had significant experience outside of KPMG as an operations and sales leader for one of Canada’s top distribution and manufacturing companies. Kostya’s blend of retail, technology, and operational experience has led to him advising some of Canada’s fastest growing and most recognizable retailers, as well as some of Canada’s largest and most established restaurant chains. Kostya was previously recognized by Business in Vancouver as a Top 40 under 40 award recipient for his achievements both professionally as well as in the community where he has held numerous Board of Directors positions serving a number of not-for-profit organizations. Kostya currently serves on the Board of Directors of Vancouver’s iconic Bard on the Beach Shakespeare Festival.
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Christian Bourque
Executive Vice-President
Leger
Christian has been with Leger since 1999. He is an executive vice-president and partner and manages the Montreal team of close to thirty researchers.
Christian has over 25 years of experience in public opinion and market research in both quantitative and qualitative research. Throughout his career, he has also been an expert witness in front of numerous courts of law where survey evidence is presented. Christian can seamlessly work, moderate, present and engage audiences in both official languages.
As a media spokesperson for Leger, he can often be heard commenting on Canadian politics and society. He is also very present on the speaker tour as a captivating storyteller who brings data to life. Christian is also a consumer trend analyst for the CBC and still teaches research methodology at the Université de Montréal.
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Santo Ligotti
VP of Member Services and Marketing
Retail Council of Canada

Santo Ligotti
VP of Member Services and Marketing

Santo Ligotti is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership. Santo began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase.
In addition, Santo is the President Elect for the American Marketing Association, Toronto Chapter and teaches part time at George Brown College and York University. Santo holds an undergraduate degree in statistics from McMaster University, a Master’s in Information Science from the University of Western Ontario and an MBA from York University
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Kerri-Ann Santaguida
Vice President and General Manager of Merchant Services
American Express Canada

Kerri-Ann Santaguida
Vice President and General Manager of Merchant Services
A skilled executive with a passion for partnerships and collaboration, Kerri-Ann Santaguida is the Vice President and General Manager of Merchant Services at American Express Canada.
Kerri-Ann sits on the Canadian Executive Team and is responsible for growing coverage and market share through acquisition channels and existing merchant partnerships. Kerri-Ann and her team of 110+ employees provide merchants with access to innovative products, insights and services, so they can more effectively manage payments and drive business success.
As a passionate supporter of small businesses, Kerri-Ann led the strategy, development and implementation of Amex Canada’s 2020 Shop Small campaign, the largest investment in the Canadian market to date. An ongoing program, Shop Small continues to help drive meaningful support to small businesses by incentivizing spending and shining a light on the important role they play in our communities – support that has been needed more than ever in recent years.
In addition to her support for small businesses, Kerri-Ann is a powerful advocate for women in the workplace, acting as the co-executive sponsor for the Women’s Interest Network at Amex Canada for the last 15 years. She has been instrumental in expanding mentorship opportunities for women within the organization, helping make Amex Canada one of the most diverse and inclusive corporate environments in the country. Kerri-Ann has been a driving force to engage Amex Canada colleagues in the Weekend to Conquer Cancer, supporting the Princess Margaret Cancer Centre. As the Honorary Chair, her leadership has helped make Team Amex one of the Top 10 corporate fundraising teams for over a decade.
She has been recognized by awards bodies both inside and outside the organization for her work in merchant services, her dedication to fellow women in business and her commitment to community. In 2016 and 2021, the Women’s Executive Network (WXN) honoured Kerri-Ann as one of Canada’s Top 100 Most Powerful Women, and has named her a Top 100 Mentor since 2017.
At American Express, Kerri-Ann is a three-time winner of the prestigious Presidents Club Awards for Leadership and, in 2012, she was inducted into the company’s Hall of Fame for her outstanding career achievements.
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Afdhel Aziz
Founder and Chief Purpose Officer
Conspiracy of Love

Afdhel Aziz
Founder and Chief Purpose Officer
Expert on Purpose, Conscious Capitalism, and Social Entrepreneurship | Bestselling Author
Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and companies today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.
Aziz is the founder and chief purpose officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to grow their businesses by doing more good in the world. Past clients have included Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev, and more. Conspiracy of Love has helped major brands invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits. It is a proud Minority-Owned Business and Certified B Corp.
As an internationally renowned keynote speaker, Aziz has spoken at such high-profile events as the Cannes Lions, SXSW, Fast Company Innovation Festival, Advertising Week, Conscious Capitalism, and the Forbes CMO Summit. He has also lectured on purpose at Columbia University, New York University, Pepperdine, and the IMD Business School.
Aziz is the co-author of two bestselling books, Good is the New Cool: Market Like You Give a Damn, and the follow-up, The Principles of Purpose. He also writes a column for Forbes on the power of purpose. Good is the New Cool is now a creative company and incubator that produces books, podcasts, TV shows, and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney, and New York.
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Benjamin Tal
Managing Director — Deputy Chief Economist
CIBC World Markets Inc.

Benjamin Tal
Managing Director — Deputy Chief Economist
Benjamin is a member of the CIBC economic team that is responsible for analyzing macro economic developments and their implications for fixed income, equity, foreign exchange and commodities markets. He also acts in an advisory capacity to bank officers on issues related to wealth management, household/corporate credit and risk.
Benjamin has more than 20 years experience in the private sector advising clients, industry leaders, corporate boards, trade associations, and governments on economic and financial issues. He is also a regular commentator in the media.
Benjamin is a member of the Economic Committee of The Canadian Chamber of Commerce, The Economic Development Committee of the Toronto Board of Trade. He is also a member of the board of Governors of Junior Achievement of Central Ontario, and a board member of Toronto Finance International.
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David Shing
Digital Prophet

David Shing
Digital Prophet
“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes
David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive and effective approaches to optimizing brand value within the digital landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.
Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He recently served as Verizon Media’s digital prophet and prior to that, AOL’s European head of media and marketing responsible for 11 countries.
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Doug Stephens
Founder
Retail Prophet

Doug Stephens
Founder
Doug Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking has influenced many of the most widely known international retailers, agencies and brands including Walmart, Google, L’Oreal, BMW and LVMH.
Prior to founding the consultancy Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international leadership roles.
Doug has most recently released highly anticipated book in Spring 2021 entitled Resurrecting Retail: The Future of Business in a Post-Pandemic World. He is also the author of two International bestselling books – Reengineering Retail: The Future of Selling in a Post-Digital World and The Retail Revival: Re-Imagining Business for the New Age of Consumerism. Doug is the nationally syndicated retail columnist for CBC Radio and sits on multiple corporate and academic advisory boards.
His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets including The New York Times, The BBC, TechCrunch, The Wall Street Journal and Fast Company.
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Jan Kestle
President and Founder
Environics Analytics

Jan Kestle
President and Founder
President and Founder of Environics Analytics, Jan Kestle, has been a leader in data and analytics for over five decades. An expert in using statistics and mathematics to solve social and business challenges, she has worked with hundreds of organizations in all sectors to support their data-driven decision-making. She is a member of the Canadian Statistics Advisory Council, Western University’s Morrissette School of Entrepreneurship and the Ted Rogers School of Management’s Dean’s Advisory Council. Jan holds a Bachelor of Science degree in applied mathematics from Western University.
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Jarvis Sam
Founder and CEO
Rainbow Disruption

Jarvis Sam
Founder and CEO
Jarvis Sam is the CEO and Founder of the multi-services DEI firm Rainbow Disruption and the
former Chief Diversity, Equity, and Inclusion Officer at Nike Inc. He was recently named Forbes
30 Under 30 in Sports class of 2021 as well as Portland Business Journal’s 40 Under 40. In his
previous role, he oversaw a team of people focused on driving diverse representation, inclusive
leader and social justice education, professional development and the ecosystem of promoting
and creating a culture of belonging inside and outside of Nike.
Prior to being named CDEIO at Nike, Jarvis held various roles focused on acquiring new talent
capabilities for the company and driving large programs, partnerships and initiatives aimed at
impacting representation and accelerating the flow of Nike’s diverse talent pipelines. Jarvis
collaborated closely with key stakeholders and partner organizations, internally and externally
to facilitate and measure effective workplace diversity and inclusion models. Additionally, he
led Nike’s candidate experience and talent attraction/ employer branding efforts – driving best
in class approaches and strategies to amplify the company’s employment voice and obsess the
candidate.
Jarvis frequently liaised with the sports marketing function and product teams to execute on
key initiatives with signature Nike athletes like Serena Williams and League partners like the
WNBA and NFL. Prior to Nike, Sam worked as the first Head of Diversity & Inclusion at Snap,
Inc., (Snapchat) where he was accountable for building the company’s first ever D&I strategy,
establishing the first five employee resource groups, and rolling out the initial iteration of the
global unconscious bias awareness and implicit association training all whilst driving key
technology recruiting approaches to scale the company 6x through IPO. Before that, Sam
worked at Google as a Diversity Program Manager and led part of the diversity recruitment
practice.
Jarvis began his career as a strategy and operations consultant with Deloitte Consulting in
Houston, primarily focused on clients in the oil & gas industry. Jarvis is a graduate of Rice
University where he studied History, Public Policy, and Sport Management with emphasis in
race and gender rhetoric. Jarvis received his MBA from Brown University and IE School of
Business.
He is an adjunct faculty member at Brown University and has lectured at numerous universities
and institutions of higher learning around the world. Sam has given more than 400 public
speeches, fireside chats, keynotes and panels and is considered an expert in the space.
In his spare time, Jarvis does musical theater, most recently acting as Jimmy Early in a
production of Dreamgirls. He loves concerts, film, sports, karaoke, and can be frequently seen
doing a rendition of Tina Turner’s greatest hits around Portland, OR, where he currently resides.
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Jenna Watson
SVP Digital Media
DAC

Jenna Watson
SVP Digital Media
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives
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Michele Guimond
Vice President Marketing
Mountain Equipment Co.

Michele Guimond
Vice President Marketing
Michele leads the group that’s responsible for sharing the MEC brand with the world. A dedicated people leader, she’s known for her ability to build strong culture as well as strong teams. She’s been a proud MEC member for ages, and she brings a depth of skills in brand strategy, creative and operations to her role.
Before MEC, Michele led marketing at top-tier retail brands going through periods of rapid growth (including Arc’teryx and Aritzia). As a leader who’s also a creative at heart, she believes in the power of good storytelling and leading with high-quality creative to elevate a brand.
One of her favourite aspects of her work is how it links with her love for the outdoors. She’s an avid backcountry skier, downhill mountain biker and trail runner, and she spends every opportunity planning adventures outdoors.
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Tamara Szames
Executive Director, Industry Advisor, Canada Retail
The NPD Group

Tamara Szames
Executive Director, Industry Advisor, Canada Retail
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Alfredo Tan
SVP and Managing Director
Loblaw Media

Alfredo Tan
SVP and Managing Director

A thought-leader, change agent, and an impact-focused innovator, Alfredo C. M. Tan is the Senior Vice-President & Managing Director at Loblaw Media; A division of a Global Fortune 300 company and one of the most storied organizations in Canada. He is also an Industry Professor in the Strategic Management Faculty at McMaster University and a guest lecturer in The Directors College’s Innovation Governance program for Board Directors.
Alfredo possesses global experience – leading teams in Canada, the US, Latin America and Southeast Asia – overseeing strategy & planning, digital transformation, data science, analytics & insights, marketing, product management, software development, engineering, innovation labs, business development, enterprise sales and partner management. Most recently, he held was the Senior Vice President of Strategy, Data & Products at Rogers Sports & Media. He was also the first Chief Digital Officer & Chief Marketing Officer at WestJet Airlines. Previously, Alfredo spent nearly a decade with Meta Platforms Inc. (Facebook/Instagram/WhatsApp) where he was one of the first 1000 employees globally. He has also held senior roles at Yahoo! Inc., Sympatico MSN and Bell Canada.
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Danyal Syed Ali
Head of Consumer and Customer Insights
IKEA Canada

Danyal Syed Ali
Head of Consumer and Customer Insights
Danyal has 10+ years of experience in Marketing and Insights, including work in branding, strategy, media and advertising measurement. Having worked with some of the most prolific companies (BBC, Nestlé, Google, Omnicom Media Group, Scotiabank, IKEA), across multiple categories (Media, CPG, Retail, Technology, Financial Services and Home Furnishing), in several global markets (US, Pakistan, Canada) Danyal’s varied experiences position him as a well-rounded marketer and strategist, eager to solve critical business challenges.
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Sean McCormick
Data Expert
Moneris

Sean McCormick
Data Expert
Sean McCormick is the subject matter expert for Moneris consumer spending data, helping the private and public sectors leverage the infinite utility of payment data to improve forecasting capabilities, acquire new customers, and inform policy decisions. Sean joined Moneris in 2015 and works exclusively with the Moneris Data Services team, supporting our retail clients who use payment data to enable deeper dives into the customer journey, helping them target new customers more efficiently.
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Eric Morris
Managing Director and Head of Retail
Google Canada

Eric Morris
Managing Director and Head of Retail
Eric Morris is the Managing Director and Head of Google’s Retail practice in Canada, where since 2002, he has worked alongside the country’s top marketers and advertising agencies.
Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. Most recently, he led Google Canada’s search and performance advertising business.
In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.
Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, and elected Chair of the board in 2015.
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Matthew Cheung
SVP of Technology & Partnerships
Flipp
The pandemic and inflation have driven shoppers to plan more than ever before. 83% of Canadians are now checking prices online before they go to the store, with half saying this is a new behavior. How can retailers win at this crucial decision point by moving beyond ads to shopper-preferred digital experiences? In this session, Flipp’s SVP of Technology & Partnerships, Matthew Cheung, will share some of the principles behind creating digital shopping experiences that provide shoppers utility and create engagement, while also helping retailers drive baskets, trade leverage & measurable ROI.
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Andrew Grantham
Executive Director and Senior Economist
CIBC

Andrew Grantham
Executive Director and Senior Economist
Andrew is an Executive Director and Senior Economist with CIBC, with a wide range of experience in different areas of economic and financial market forecasting. Joining CIBC in 2011, he initially focused on the U.S. and international outlook and its implications for foreign exchange and fixed income markets. More recently, he has taken over responsibility for the Canadian provincial outlook. Andrew has helped CIBC win MarketWatch’s monthly contest for U.S. forecasters five times, and is regularly quoted by the print and electronic media. Andrew gained a Master’s degree in Economics from the University of York, and previously worked in London, England for one of the U.K.’s largest banks.
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Find answers to your retail & industry questions
With the dozens of curated sessions, networking opportunities, unexpected, breakthrough ideas shared, RCC STORE 23 will re-invigorate your passion for retail and inspire new ways of thinking.
75+ speakers join from across North America and beyond to explores the key issues facing retail leadership including, global economics, inspiring leadership, the latest trends and research, innovative technology and so much more.
Connect with Canada's retail network
Every year, The RCC STORE Conference gathers retail experts, though leaders, executives, brands, and their networks to gather & discuss the future of Canadian retail.