Exhibitors

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 9.5 million active collector accounts, representing more than half of all Canadian households.

AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate marketing activities and ROI. It’s the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online.

Anaplan provides a market-leading platform for connected business planning that enables better decision-making.  By dynamically connecting financial, strategic, and operational plans in real time, Anaplan’s connected planning platform facilitates the agility needed to address the accelerated decision cycles associated with planning and scenario analysis. Anaplan helps more than 2,400 market-leading customers in over 50 countries navigate their daily planning and decision-making challenges with confidence.

ASSA ABLOY Door Security Solutions has a long heritage of understanding how elements of a doorway go together – with products and services that have stood the test of time. We help you navigate your entire project-from design and specification through procurement and occupancy, and ongoing management.

Total door openings, including the door, frame, and hardware, are some of the most complex elements of a building. Understanding how doorways interact with the space around them is highly individualized per opening, location, and building type.

BigSteelBox offers a flexible warehouse solution for retailers who need a seasonal storage, excess inventory, or business equipment.

Every rental container comes equipped with a Lock Box that protects your padlock from being accessible to bolt cutters, so your things will be safe.

Plus, your BigSteelBox will arrive clean and white, so you can count on us to make a good impression on your customers.

With 35 locations across Canada, we can help retails on a local, regional or national level, all backed by customer service team that dedicated to owning your problem.

With access to rapid insights at every stage of the consumer journey, Caddle® is the largest mobile-first insights platform that rewards Canadians for sharing data and engaging with brands.

How it Works:

Capture relevant insights for any challenge or opportunity. Engage seamlessly with shoppers at every stage of the consumer journey by leveraging the Caddle suite of tools. Caddle rewards panel members for actions ranging from video, survey, receipt capture, reviews, and more.

Largest Canadian Panel in Market

Caddle is the largest daily active survey panel in the Canadian Market, with over 10,000+ Daily Active Users and 100,000+ Monthly Active Users. Macro & niche data verticals range from Amazon Prime members to new moms, repeat customers to vegan buyers, and more.

Why Us?

Get rapid insights in 72 hours Trusted by fortune 500 brands and major research firms Rich, in depth customer data, including purchase Flexible options customized to suit your brand.

As the country’s postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.

We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.

Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.

For more than 15 years, Category 5 has been a partner to iconic Canadian brands, helping them create experiences and share their message with their audience across retail, OOH, doorstep, transit environments through the use of large format graphics. 

Category 5 collaborates, prints, kits, ships and installs awesome projects for our partners across Canada. 

Your partner in sustainability

• We are committed to continuous improvement with respect to both our operation and the materials we use, and we are working with our vendors to research, test and implement “cradle to grave” solutions. 
• We will always suggest sustainable or recyclable materials when well suited to the project including virgin and post-consumer waste alternatives
• Our portfolio includes PVC free pressure sensitive adhesive and non-pasted selections for wall application and pvc free window films, as well as sustainable alternates for signage, displays, and branded packaging. 

Your partner in Execution Excellence

• Our step-by-step installation process will provide your brand with an elevated and seamless in store experience.
• Complete site checks, detailed and stored templating of your locations, tailored installation, and removals like it was never there
• Produced in Ontario and installed by our Master 3M led installation team, Category 5 has you covered from coast to coast.

Your partner in visual distinction

• We have more than 15 years of experience working with eye catching, alternative, unique and fun materials
• Our in house design team is available to help bring your vision to life, while hitting your timelines

Your partner in innovation & design

• Highly skilled structural designers, and in house engineering to help make your concept a reality
• Dieline design and testing to support flawless execution
• Experience in 3D and interactive structures – working with motors and lights
• Unique and creative short run P.O.P and Influencer packaging for your next campaign

#RetailTransformation #RetailPLM #SeeingIsBelieving 

Wondering how #RetailPLM drives digital transformation for your multi-channel retail business? If so, join Centric Software experts at Booth #322 to: 

• Discover how to develop amazing products across multiple categories, geographies and channels faster to better compete in today’s accelerating marketplace.  

• Get hands-on and test-drive the most innovative Product Lifecycle Management (PLM) technologies and mobile apps for retailers. 

• Learn how our market-driven, cloud-based, mobile PLM solution empowers retailers to boost product innovation, increase the pace of new product introductions and improve supplier collaboration and product co-creation. 

• Find out how PLM ensures regional compliance and labeling to manage quality and speed time-to-market.

Find out why 96 companies ditched their legacy PLM systems for Centric PLM!

Experts in location-based digital solutions, providing end-to-end digital signage experiences and place-based media networks for leading brands in malls, retail, finance, and entertainment.

From a small operation in Toronto to one of Canada’s largest IT service providers, we’ve come a long way. We’ve spent 35 years building strong and successful relationships with both our partners and our customers, and a lot of that success comes from taking the time to listen and delivering on the idea that a team of passionate and motivated experts can solve complex issues with creative solutions and simplify the business of IT.

Daltile is the best-selling tile brand in America and the largest ceramic manufacturer in the world with brands such as Marazzi, American Olean and our very own Daltile products. Our team is dedicated to creating the best value for our customers through innovative, high-quality products and exceptional customer service.  Unlike most of our competitors, many of our collections are proudly designed, developed, and manufactured in the North America. With our in-house designers, research and development, and the capability to produce millions of square feet of tile every year, we will help you succeed by being your single source supplier in the surfaces industry for all your retail locations in North America and World-wide.

Renowned for exceptional style, get to know Daltile and let our award-winning team to bring your retail brand to life. https://www.daltile.com/trade-professionals/national-accounts

Datascan is a global leader in easy-to-use barcode and RFID inventory counting solutions for world-class retailers in more than 50 countries. Our fit-for-purpose scanners, best-in-class tracking software and supplemental staffing allow our clients to achieve accurate, on-demand physical inventory counts in the most cost-effective and efficient way possible. Datascan is proudly partnering with leaders in the retail industry around the globe to offer world-class inventory solutions to retailers. Our continued partnerships with Frequential, Altavant, BERRING and Redfern Retail Risk allow us to offer both bar-code and RFID counting solutions in the Middle East, Australia and New Zealand as well as the rest of the world.

With a fleet of 125,000 scanners and strategic partnerships around the world, we support over 100,000 counts annually in a wide variety of retail environments, including fashion and sports apparel, jewelry, home décor, sporting goods, hardware, quick-service restaurants, big-box and department stores and auto dealerships.

The David Sobey Retailing Centre is a leading expert and partner in the retail sector. At the David Sobey Retailing Centre we are committed to ‘shaping the future’ of retail and building a vibrant retail sector in Canada through research, innovation and education. The Centre funds faculty research related to retail as well as directly engages in research projects, sponsors and engages in the development of innovations, and disseminates knowledge through a variety of executive education programs and events. We help the retail industry be more successful and innovative by providing guidance, identifying issues and opportunities, and producing relevant, actionable insights. 

The David Sobey Retailing Centre was established in 2014, thanks to a visionary and generous gift by Dr. David F. Sobey. 

DCM is a marketing and business communications partner that helps companies simplify the complex ways they communicate and operate, so they can accomplish more with fewer steps and less effort. DCM serves major brands in vertical markets including financial services, retail, healthcare, energy, and the public sector. We integrate seamlessly into our clients’ businesses thanks to our deep understanding of their needs, transformative tech-enabled solutions, and end-to-end service offering. Whether we’re running technology platforms, sending marketing messages, or managing print workflows, our goal is to make everything surprisingly simple.

Ecom Logistics is Canada’s leader in sustainable last-mile delivery, with a pioneering, customer-focused approach that leverages innovation, state-of-the-art technology, and unparalleled speed.

Driven by a future-oriented, forward-thinking mindset, Ecom Logistics combines a growing fleet of electric vehicles with an end-to-end shipment tracking platform that includes proof of delivery.

They are complemented by robust, technology-powered delivery services, offering client businesses the edge to compete effectively and truly make a difference to their customers.

Ecom Logistics’ same-day and next-day delivery services across all major cities in Canada are modeled on the needs of retail companies committed to reducing their carbon footprint and enhancing their profile as both a sustainably minded brand and first choice for eco-conscious consumers.

Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in using best-in-class data, analytics expertise, and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making.

Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data. Environics Analytics is a Bell Canada company.

Flipp is a technology platform that is reinventing the digital shopping experience.  The largest retailers, brands, and digital publishers in North America use the Flipp platform to curate and distribute digital merchandising experiences to millions of highly-engaged shoppers every day.  For shoppers, Flipp helps provide for their families by making life more affordable.  By delivering local savings and deal content, Flipp makes the planning process seamless, saving shoppers up to $45 a week.  In 2022, Flipp acquired reebee in Canada, expanding reach on App to over 5 million monthly shoppers.

Howell Data Systems’ team of dedicated professionals has been developing, deploying, and supporting fully featured retail enterprise management solutions for thousands of merchants internationally for 30 years.

HDS software solutions include e-commerce, point of sale and payment systems, in-store customer self-scan kiosks, and customized smartphone client loyalty shopping apps.

Our dedicated Field Service Engineers provide on-site repair services coast-to-coast for many leading supermarket, pharmacy, and restaurant chains.

iTel Networks is a leading provider of business telecommunications services offering a comprehensive range of voice, data, and internet solutions. Founded in 2009, iTel builds, designs, and manages some of the most complex and critical business networks in Canada with a long-standing focus on taking the pain out of complex network solutions while providing exceptional customer service and reliability, positioning itself as a market leader with a reputation for dependability.  iTel is the most trusted partner that customers choose to focus on their core business.

Itel Networks enables and connects all of your retail locations with reliable fibre internet, innovative failsafe network solutions, 5G LTE, scalable communication channels, and a variety of managed services – all on one bill. In fact, iTel has created the largest business internet, voice, and data footprint in Canada. Our turnkey solution provides retailers the necessary telecommunications infrastructure needed to keep up with the demands of modern consumers. 

Retailers who choose iTel can benefit from:

• Coverage across Canada & the US
• Internet over L2 connections 
• The ability to Scale & add locations for free 
• 100% SLA and 4-hour meantimes to repair
• The largest voice network footprint in Canada
• Customer-driven 24/7 support
• 100% business-focused services
• Customize your network

Working solely with businesses, we are revolutionizing the way connections are made across business phone, internet, and cloud services.  Your custom solution is waiting for you.

We’re Canada’s leading recruiting agency specializing exclusively in retail.

We’re leaders in recruiting premium candidates for leadership positions, including those that require specialized skillsets.

We have recruiters in Toronto, Montreal, Vancouver and Calgary, and with extensive retail operations experience and years of search experience for Canadian retailers, we recruit candidates at the staff, management and executive levels coast to coast. 

We have deep retail industry connections, including an extensive database of qualified candidates and a broad network of contacts at all levels. We place all retail, wholesale and related positions including store, district & regional managers, ecommerce & omnichannel specialists, buyers, human resource professionals, merchandisers, marketing professionals, distribution & logistics staff, senior executives to the CEO level, and others.

The bottom line? We know retail and we find people who fit.

We help you Set The Bar. Hire.

Mindfully curated gifts to help navigate through illness and loss.

Founded with the vision to elevate gifting during illness and loss, leolam gifts have been curated to create memorable moments providing connection (near or far), comfort and some levity during the darkest of times.

A beautiful gesture to gift to your employee or co-worker, letting the receiver feel truly acknowledged and cared for when they need it most.

leolam gifts are oftentimes most cherished long after everyone has moved on with their daily routines, providing a supportive reminder of your thoughtfulness and care.

Give a memory, not a bouquet.

LIDD is a global team of design, strategy, and technology experts specializing in end-to-end supply chain transformation. With offices in Montreal, Toronto, Atlanta, LA, Mexico, and Seoul, LIDD guides organizations through evolving market demands, providing data-driven insights and strategic recommendations to enhance overall supply chain performance.

Our offerings encompass a wide range of services designed to optimize supply chains, enhance technology infrastructure, and facilitate facility design and implementation. With a comprehensive suite of services, advanced technology solutions, and unmatched expertise, LIDD empowers organizations to transform, innovate, and excel in today’s competitive marketplace.

Technology and Solutions Provider for Collecting Refundable Containers.

Maple Diversity Communications is an award-winning full-service Multicultural Marketing and Communications agency specializing in reaching diverse multicultural markets across Canada. With a mission to foster connections between brands and diverse communities, we offer a range of services tailored to engage multicultural audiences effectively. For over a decade, our multicultural expertise has extended across various demographics, including Chinese, South Asian, and many others. We excel in developing culturally relevant advertising and media plans, crafting authentic creative content, executing data-driven digital marketing campaigns that possess deep insights into diverse cultures and consumer behaviors, and facilitating community engagement initiatives.

At Maple Diversity Communications, we pride ourselves on delivering exceptional results. We prioritize cultural sensitivity, innovation, and measurable outcomes, always going the extra mile to exceed our clients’ expectations while forging meaningful connections with multicultural audiences. We continuously strive to provide the most effective, economical, and dynamic solutions, empowering businesses to navigate the complexities of multicultural marketing and drive growth in today’s diverse market.

Meerby is a retail solution, created by retailers for retailers.  It operates at the convergence of traditional customer service and state-of-the-art technology to enhance both the customer journey and employee satisfaction. This blend of the old and the new uses technology as a bridge to improved customer experiences and smarter business practices through data analytics.

The platform revolutionizes workforce management by deploying the best human resources exactly where they’re needed, backed by advanced algorithms and an intuitive interface. This optimizes staff allocation, boosts productivity, and increases morale, thereby providing businesses with a competitive edge. Meerby’s deployment model is both scalable and repeatable, offering valuable insights into areas like sales performance, customer engagement, and task completion. This capability not only addresses immediate challenges but also illuminates long-term operational strategies for success.

The need for Meerby is highlighted by the growing appeal of e-commerce, which has made purchasing anything—from toilet paper to patio furniture—effortlessly from anywhere. This convenience challenges traditional big box retailers, which often struggle with unengaged staff, subpar standards, and various purchase barriers such as showcases, exclusive online assortments, and outdated supply chains. Meerby’s solution is designed to counter these issues, reinvigorating brick-and-mortar stores to compete effectively in the modern retail landscape.

MicroStrategy is the largest independent publicly traded analytics and business intelligence company in the world. The MicroStrategy analytics platform is consistently rated as the best in enterprise analytics and is used by many of the world’s most admired brands in the Future Global 500. We pursue two corporate strategies:

1. Grow our enterprise analytics software business to promote our vision of Intelligence Everywhere

2. Acquire and hold bitcoin, which we view as a dependable store of value supported by a robust, public, open-source architecture untethered to sovereign monetary policy.

MoEngage empowers brands to understand and engage their customers meaningfully, thanks to AI-driven insights. We help marketers and product owners easily create cross-channel, uniquely personalized experiences that consumers love. We are a trusted technology partner for over 1,200 global brands, such as Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more.

To learn more, visit www.moengage.com. Or contact us at info@moenage.com.

Lenbrook Canada Solutions (LCS) is the exclusive Canadian distributor of leading-edge technology products including: Motorola consumer, business, and commercial two-way radios, and body-worn cameras. LCS serves an expansive array of sectors throughout Canada – from retail, hospitality, education, healthcare, manufacturing, and construction.

Through our strong partnership with Motorola Solutions, we have been able to introduce many innovative solutions that have transformed communication across thousands of businesses while on the job. Our product groups work together to offer a cohesive ecosystem ensuring we are meeting all customer needs. Recent product advancements include the TLK/WAVE line up, Body-Worn Camera Technology, and the Digital Licence Free Ecosystem. Interested in learning more about this new technology? Stop by booth #227 to learn more, and for a chance to win a prize!

Priority is a leading provider of scalable, agile, and open cloud-based business management solutions for a wide range of industries and organizations of all sizes; from global enterprises to small and growing businesses. Recognized by top industry experts and analysts for its product innovation, Priority provides real-time access to business data and insights from any desktop or mobile device, enabling organizations to increase operational efficiency, improve the customer experience, identify new opportunities, and outpace the competition. With offices in the US, UK, Belgium, and Israel and a global network of business partners, Priority empowers 75,000 customers in 40 countries with smart and intuitive business management platforms that drive accelerated organizational growth.

Come and relax in our LEGO-influenced lounge with eye catching colours created by BrickThroughEvents and designed by CAO Dezign Workz.

The Reverse Logistics Group (RLG) is a global tech-enabled, asset-light organization with scalable platforms that connect all stakeholders within the reverse logistics value chain. As an enabler for retailers, RLG monitors and provides compliance services to customers across 80 countries globally. We addresses international challenges in product and material returns through technology to generate value and ensure regulatory compliance on a global scale. We partner with manufacturers, retailers, and government organizations to provide new levels of business intelligence, resource efficiency, and customer satisfaction. As part of the Reconomy Group, RLG partners with global specialists to outsource services driving the Circular Economy. We ensure regulatory compliance based on the Extended Producer Responsibility (EPR) concept and use data-driven solutions to help our partners achieve cost efficiency and new levels of resource efficiency to satisfy high standards of the new green economy.

Roland DG Americas serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, retail, personalization and vehicle graphics markets; engravers for awards, trophies, and giftware; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries.

Turn disruption into your competitive advantage!

You face high expectations and disruptions. We connect information from stores to suppliers so you can solve issues, personalize shopping, and streamline operations. Build more connected and streamlined retail operations and empower employees to efficiently create exceptional customer experiences.

ShopLiftr: Your Partner in Dynamic Retail Advertising

Founded and based in Ottawa for over 20 years, ShopLiftr is a proudly Canadian company at the forefront of dynamic digital ad tech solutions for brands and retailers. Our dynamic creative platform supports multi-lingual, geo-targeted display and video ads that cater to diverse sectors including grocery, CPG, DIY, hardware, and more.

Our solution stands out by providing personalized advertising in English and French, helping brands connect with consumers through relevant, accurate deals, leading to increased in-store sales and traffic. ShopLiftr leverages a vast proprietary database of over 200,000 weekly refreshed active trade promotions, ensuring real-time, hyper-localized ad content that resonates with shoppers.

Our name, ShopLiftr, embodies our mission to lift in-store sales. As we join the Retail Council of Canada Store Conference, we’re eager to showcase how our innovative advertising solutions can transform the Canadian retail experience – drive significant increases in store traffic.

Smart Label Solutions Inc., a proud Canadian company, is a world leading e-paper application provider and a key business of Printers Plus Inc., which has been in the label business for over 32 years. As an innovator in leveraging technology for digital transformation, Smart Label Solutions helps businesses large and small improve operations, management, and the consumer experience through e-paper technology. Our clients come from different industries, and as a solution driven and service minded company, we work interactively with them on every project to ensure every challenge is considered. Our Mission & Vision: Digital Journey with Sustainability. 

Electronic Shelf Labels (ESLs) help retailers with price management; they save time by eliminating the need to replace paper labels, improve label accuracy with real-time prices, have inventory management capabilities, and enable rapid price change and strategy through one-click store management. ESLs give retailers the upper edge in maintaining market competitiveness by allowing them to adjust product prices based on the current market environment or conditions (back to school sales, Christmas holiday sales, etc.), or unique consumer demand. Special promotional prices are rolled out temporarily and automatically reset after the promotion has come to an end. ESLs also improve the consumer shopping experience; they integrate QR codes and NFC technology, which helps brands and businesses engage their customers more efficiently by enabling them to do things such as view product information and product reviews, gain access to special discounts, and much more. 

We believe in the ESL industry, the retailers not only look for purchasing the hardware, but also a long-term partnership and on-going service support, which will benefit the journey of store digital innovation the most. At Smart Label Solutions, we offer the best value, best quality, and best service. Instead of looking for a buyer, we are more eager to look for a partner because at the end, we work with people, and we as a service-minded company will be the one you can rely on and trust. 

STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Our retail solutions allow us to be partners in creating an in-store evolution, fitting into your existing ecosystem by connecting different technologies to truly drive a frictionless store visit. We’re making a frictionless shopping experience even better.

Thinkmax helps retailers accelerate their digital maturity and ability to adapt in an evolving landscape with strategies and solutions for growth. From fulfillment flexibility to intelligent merchandising and omnichannel customer experiences, the adoption of digital is pivotal in retail. Thinkmax will guide your successful implementation with powerful, flexible solutions that support your strategic vision. 

With offices in Canada and the United States, and world-renowned partners and clients, Thinkmax takes a human-centric approach with a proven methodology to build sustainable solutions and client relationships for continued success. Founded in 2009 by seasoned industry veterans, Thinkmax with its 200 experts are committed to support and accelerate its clients’ digital transformation. 

Leveraging advanced industry and technical expertise with leading-edge technologies, Thinkmax implements efficient and innovative solutions, streamlining business processes, unifying digital experiences, and enabling transformative change. 

Thinkmax embraces a boutique firm approach, providing an elevated level of competency and rigour with a bulletproof methodology. With every client, the aim is to build a long-standing partnership based on a mutual and fair commitment for success. 

Expertise 

Cloud ERP for Unified Operations 

Thinkmax’s core specialty is unifying all aspects of retail business on a single platform including sales, marketing, service, finance, operations, commerce and HR with Microsoft Dynamics 365 ERP Business Applications and the power of Azure cloud. 

Personalized Omnichannel Customer Experiences 

Unified retail does not distinguish between online and brick and mortar, nor do customers. Thinkmax helps retailers erase the lines and deliver exceptional customer experiences.

CRM for Customer-Centric Retail 

We will guide you from the strategy to implementing a CRM solution for a single view of the customer across the shopping journey. CRM is pivotal to standout customer experiences that increase sales and encourage loyalty in a highly competitive market. 

TRG is a global, privately owned managed service provider that manages the full lifecycle of every enterprise endpoint. With facilities across the United States, Canada and Europe, we provide the most comprehensive managed endpoint solutions for enterprise organizations looking to streamline operational efficiencies. Our mission is to lead the future ​of enterprise technology by driving bold solutions ​with a success-or-else approach.

WaitWell queue management redefines the retail experience by seamlessly eliminating conventional lineups, thereby elevating customer satisfaction to new heights. Through the efficient streamlining of waiting processes, WaitWell ensures swift customer service, cultivating an atmosphere of contentment and bolstering the brand’s reputation.

With reduced wait times, the likelihood of customer abandonment due to lengthy queues diminishes significantly, resulting in a marked decrease in walkaways and a corresponding surge in revenue. Moreover, WaitWell’s analytics capabilities offer invaluable insights into the intricacies of the customer journey, empowering managers to glean actionable intelligence on consumer behavior and preferences. This data-driven approach enables businesses to tailor their services more effectively, fostering deeper customer engagement and loyalty. Furthermore, WaitWell empowers managers with the flexibility to oversee operations across multiple locations remotely.

Whether it’s monitoring queue lengths, analyzing customer flow patterns, or managing staff allocation, WaitWell provides managers with the tools they need to optimize operational efficiency and deliver unparalleled service standards.