With over 18 years of experience in retail, gaming, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail, restaurant and gaming clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.

Michael Scida
Vice President, Business Development
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