Full Agenda
May 27, 2024
May 28, 2024
May 29, 2024

May 27, 2024

5:00 PM - 7:00 PM EST

Cocktail 5 à 7 Québec

Dans le cadre de L’événement STORE 24, le CCCD organise le fameux cocktail Québec, le Cinq à sept. Tous les membres du secteur du détail sont invités à prendre part à cette réception gratuite afin de réseauter avec les délégués francophones du Québec et de l’ensemble du Canada.

Attend the pre-conference cinq à sept cocktail reception hosted by Conceil canadien du commerce détail (Retail Council of Canada, Quebec) to network with fellow French-speaking delegates from Quebec and across Canada.

May 28, 2024

7:00 AM - 7:00 PM EST
Registration Open - Sponsored By Ecom Logistics
7:30 AM - 5:30 PM EST
Exhibit Floor Opens
7:30 AM - 8:30 AM EST
Networking Breakfast - Sponsored By Niagara Falls Convention Centre
8:45 AM - 9:00 AM EST

Welcoming Remarks

Main Stage

Diane J. Brisebois

President & CEO

Retail Council of Canada

Santo Ligotti

Vice President of Member Services and Marketing

Retail Council of Canada

10:00 AM - 10:30 AM EST

Reimagining McDonald’s Canada: Transforming the Guest and Restaurant Experience for the Digital Generation   

Main Stage

More than a million Canadians visit McDonald’s each day, not just because they love the food, but because they share a community connection. Michèle Boudria, President & CEO, McDonald’s Canada talks about innovating for tomorrow’s customer, driving business results and creating a bigger impact to deliver on McDonald’s purpose of feeding and fostering communities. From building technology to better serve its guests and people, to supporting local farmers and providing youth with their first jobs, it’s always about more than the burger.

Michèle Boudria 

President & CEO

McDonald's Restaurants of Canada

Sangita Patel

Award-Winning Television Personality

10:30 AM - 11:00 AM EST

Turning GenAI Magic into Business Impact

Main Stage

GenAI technology is a marvel, but leaders are ready to see results. Generating ideas, improving efficiency, and personalizing experiences are just the edge of what this transformative technology can do. Google and BCG deliver a powerful session sharing how these new types of generative AI have the potential to significantly accelerate AI adoption, including in organizations still cracking the code to implementation.

Eric Morris

Managing Director and Head of Retail

Google Canada

Matthew Kropp

Managing Director and Senior Partner

Boston Consulting Group (BCG)

11:00 AM - 11:05 AM EST

How to Win with Gen A Today

Kerri-Ann Santaguida

VP & GP of Merchant Services

Amex Canada

Fast Five Sponsor Highlight – Main Stage

Generation Alpha is here and already making waves in the retail industry.  In this session, Kerri-Ann Santaguida, VP and GM of Merchant Services for Amex Canada, will share key trends driving how Gen A like to shop, their influencer on the purchasing behaviour of other generations, and how retailers can win with this demographic.

11:05 AM - 11:30 AM EST

Inspiring Innovation: European Retail Trends for Canadian Retailers

Main Stage

Diana Dimitian, Global Retail Commerce Executive, explores the dynamic landscape of European retail trends and experiences, inspiring Canadian retailers to draw on for their own innovation. Discover strategies for maintaining strong customer connections, and witness purpose-driven innovation.

Diana Dimitian

Global Commerce Executive

Formerly of Levis and Wolverine

Michael E. LeBlanc

Senior Retail Advisor

Retail Council of Canada

11:35 AM - 11:50 AM EST
Networking Break
11:50 AM - 12:35 PM EST
Retail in Focus: Morning Concurrent Sessions
11:50 AM - 12:35 PM EST

From Gen A to Boomers, what trends are shaping the future of retail?

Optimizing ROI with a Modern In-Store Experience

How to Turn Returns into Returning Customers

Fostering Inclusion from Diverse Suppliers to ERGs

12:35 PM - 1:45 PM EST
Networking Lunch - Sponsored By ShopLiftr
12:45 PM - 1:15 PM EST

Data Solutions that Empower your Business

Communiquer à l’ère de la transition durable

12:45 PM - 1:15 PM EST

Big Data and AI Growth Strategies

1:15 PM - 1:35 PM EST

Canadian Insights on Consumer Expectations in EV Charging

AI Retail Revolution: Unveiling Microsoft’s Game-Changing Innovations

1:45 PM - 2:30 PM EST
Retail in Focus: Afternoon Concurrent Sessions
1:45 PM - 2:30 PM EST

Candid Reflection: The Path Forward to The New Era of Loyalty

Unlocking Opportunity: Retail Media Networks

How Moose Knuckles Elevates the Checkout Experience

Thriving in the New Normal: Navigating Retail Resilience and Consumer Revolution in the Affordability Era 

2:30 PM - 3:00 PM EST
Networking Break - Sponsored By Discover Global Network
3:00 PM - 3:45 PM EST

Sustainable Strategies Achieving Customer Connection

Main Stage

Explore how a circular economy goes beyond waste reduction, inspiring innovation in technology, organization, and society. Join Maya Colombani, at L’Oréal, Kimi Walker, with Canadian Tire, and Derrick Emsley, of Tentree, as they discuss the significance of circular practices and their direct influence on customer connections and values.

Maya Colombani 

Chief Sustainability & Human Rights Officer

L'Oréal Canada

Derrick Emsley

CEO & Founder


Kimi Walker

Associate Vice President, Product Stewardship

Canadian Tire Corporation

Catherine O’Brien

Senior Vice President, Corporate Affairs

Nestlé Canada Inc.

3:45 PM - 3:50 PM EST

Gain the Competitive Edge with AI Insights 

Trevor Bremner

Regional Director

Centric Software

Fast Five Sponsor Highlight – Main Stage

Explore how customer driven retail solutions that leverage AI are transforming the retail landscape, enhancing market responsiveness, operational workflow, and pricing strategies. Trevor Bremner from Centric Software shares how this comprehensive approach has helped global brands significantly improve operating margins within a single fiscal year and gaining a competitive edge thanks to AI insights. 

3:50 PM - 4:25 PM EST

Designing the Future: Insights from IKEA Canada on Adapting to Change

Selwyn Crittendon

CEO and Chief Sustainability Officer

IKEA Canada

Main Stage

Amid relentless change, how do you decide what brand essentials to keep and what business priorities to evolve? Join IKEA Canada’s CEO and Chief Sustainability Officer, Selwyn Crittendon to learn how one of the world’s most recognizable brands continues to adapt. Learn how decades of in-depth research steers the understanding of customers essential needs while showcasing an unwavering commitment to affordability in a challenging business landscapes. Be inspired by one of the world’s beloved brands and realize how history is a strength to protect a better future.

4:25 PM - 4:30 PM EST
Closing Remarks
4:30 PM - 5:45 PM EST
ERA Networking Reception - Sponsored By 2SLGBTQI+ Chamber of Commerce
6:00 PM - 8:30 PM EST
Excellence in Retailing Awards Gala Dinner

May 29, 2024

7:30 AM - 7:00 PM EST
Registration Open - Sponsored By Ecom Logistics
7:30 AM - 8:30 AM EST
Scholarship Breakfast - Sponsored by JRoss Retail Recruiters
8:00 AM - 9:00 AM EST
Networking Breakfast - Sponsored By Toronto Congress Centre
9:00 AM - 9:15 AM EST
Welcoming Remarks
9:15 AM - 9:50 AM EST

People, Culture and Belonging at Sephora Canada

Main Stage

For Sephora Canada, performance excellence is not just a goal – it’s the key to success.  Recognized as a Best Employer by Forbes and Great Places to Work; Sephora Canada encourages employees to take bold steps, define trends, innovate and embrace diversity. Thomas Haupt, Country Manager, Sephora Canada talks about the value of prioritizing employee experience; ensuring diverse voices are heard and reflected, making Sephora a great place to work, play and shop.  

Thomas Haupt

Country General Manager

Sephora Canada

Steve Worthy


Worthy Retail

9:50 AM - 9:55 AM EST

In Store Media Measurement and Standardization 

Ben Reynolds

VP Business Development


Fast Five Sponsor Highlight – Main Stage

Integration of in-store behavior into customer data platforms allows retailers to enhance digital activation across the purchase journey. Ben Reynolds of Walkbase shares best practices and technologies for full-funnel attribution and incrementality, advancing standardization. The session explores how brands and retailers can align on in-store measurement standards for effective in-store media and new measurement approaches that maintain privacy while providing valuable insights into in-store shopper behavior. 

9:55 AM - 10:35 AM EST

Transforming Challenges into Your Future Competitive Advantage

Doug Stephens


Retail Prophet

Main Stage

Join world-renowned retail Futurist, Doug Stephens, as he takes us into the exciting future of competitive advantage. As we stand at the intersection of innovation and disruption, Doug will unveil the new pillars of future advantage and what it will take for organizations to win. Discover how leading-edge companies are laying the foundation for what promises to be the greatest leap in competitive advantage in modern history. Doug will spotlight trailblazers who are not just adapting for the future but are actively shaping it.

10:35 AM - 10:40 AM EST

Creating Exceptional Retail Customer Experiences and Journeys, Powered by Data and AI

Naqaash Pirani

Head of Digital Strategy

Adobe Canada

Fast Five Sponsor HighlightMain Stage

In this session, Naqaash Pirani, Head of Digital Strategy, Adobe Canada, will delve into the current landscape of the retail industry’s utilization of artificial intelligence. Discover how AI is being employed to engage high-potential leads effectively and drive business objectives forward.
Naqaash will also highlight the latest advancements from Adobe that help produce seamless and scalable personalized customer experiences.

10:40 AM - 11:15 AM EST

Maximize Key Touchpoints in the Customer Journey

Jan Kestle

President and Founder

Environics Analytics

Main Stage

Everything is changing. The “big issues” Canadians are most concerned about have real impacts on their interactions with retailers. We need to translate daily headlines into action plans. The session will help address how to turn four big challenging trends: demographic changes, immigration policies, economic headwinds, and erosion of social cohesion, into opportunities.

11:15 AM - 11:45 AM EST
Networking Break
11:45 AM - 12:30 PM EST
Retail in Focus: Morning Concurrent Sessions
11:45 AM - 12:30 PM EST

The Five “Rights” of Digital Merchandising

Sophisticated Digital Marketing in an Analogue Retail Environment

Forging Stronger Defenses against Organized Retail Crime

The Future of Work at Walmart Canada

12:30 PM - 2:00 PM EST
Networking Lunch - Sponsored By Ziing Final Mile
12:50 PM - 1:10 PM EST

Nouvelle normalité : comment le commerce de détail se réinvente et les consommateurs évoluent à l’ère où l’on se serre la ceinture ?

How to Effectively Communicate Your Sustainability Commitments

1:20 PM - 1:40 PM EST

The Omnichannel Consumer Update

Why Value First Messaging Matters…With the 2024 Consumer Always Hunting the Best Deals

2:00 PM - 2:00 PM EST
Exhibit Floor Closes
2:00 PM - 2:45 PM EST

Creating Exceptional Experiences

Main Stage

Explore trailblazing strategies that transform customer experiences, both online and in-store, tailored to enhance loyalty and sales in Canada’s retail landscape.  Peter Hughes, National Customer Leader at KPMG, shares the latest retail disruptors and then sits down to chat with retailers who are breaking the mold. Enjoy one on one conversations on how they have pushed the boundaries on customer experience and continue to delight customers.

Tommaso Brusò


Eataly North America

Sylvain Michel

Senior Vice President, Strategy & Change

Holt Renfrew

Peter Hughes

National Customer Experience Practice Leader

KPMG Canada

2:45 PM - 2:50 PM EST

The Store as Media. The Shopper as Audience.

Chris Riegel



Fast Five Sponsor Highlight – Main Stage

Retail media ad spend is projected to reach $140 billion this year, over 20% of global ad spend. Most Retail Media Network revenue currently comes from online and mobile advertising, but these channels have plateaued. Chris Riegel, CEO of STRATACACHE shares a 3 point plan to supercharge future growth that increases the enterprise value of in-store monetization and effectiveness of the right in-store media for shoppers, merchants, and brands.

2:50 PM - 3:25 PM EST

Navigating the Challenges Facing Retailers with Canadian Tire Corporation CEO Greg Hicks

Main Stage

How can retailers effectively navigate the challenges of a rapidly changing world marked by disruption and evolving consumer demand – all in the face of an uncertain macroeconomic climate? Greg Hicks, President and CEO of Canadian Tire Corporation (CTC) and the RCC’s 2023 Distinguished Canadian Retailer, shares insights on how a renowned brand like Canadian Tire is striking a balance between navigating the present dynamic conditions while continuing to forge its future.

Greg Hicks

President and CEO

Canadian Tire Corporation

Patricia Baker

Founder & CEO

Waterford PB Consulting

3:25 PM - 3:30 PM EST
Closing Remarks
4:00 PM - 5:30 PM EST
Grand Prix New Product Awards Networking Reception - Sponsored By Yardi Canada
5:30 PM - 8:30 PM EST
Grand Prix New Product Awards Gala Dinner