Agenda

Beyond Retail Media: How to Win Trade, Shopper Marketing, and Brand Dollars in the Digital Shift 

Wednesday, June 4

11:45 am

- 12:30 pm

Speakers:

Adam Halim

Sr. Vice President, Product & Marketing

Flipp

As retailers transition from print flyers to digital, they risk an unintended trade-off—gaining brand dollars through retail media while losing critical trade and shopper marketing investment from vendors. This session will explore how retailers should approach their vendor strategies and operational systems to capture all three types of vendor investment—trade, shopper marketing, and brand dollars—without sacrificing one for another. Attendees will gain insights into the structural changes required within merchandising and retail media teams to ensure a holistic, winning approach in the digital age.

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