Zack Grossman is the Head of Industry CPG for TikTok, where he leverages over 18 years of experience in marketing and sales to drive growth for leading brands and retailers. Zack has a rich background in building and leading some of the most beloved brands in Canada and across the globe. Transitioning his expertise to the tech and media industry, he now spearheads the Consumer Packaged Goods (CPG) sector at TikTok, helping organizations unlock new areas of growth.