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Why Nature is a Business Imperative

Wednesday, June 4

10:35 am

- 10:40 am

Speakers:

Lauren Adey

Vice President, Marketing & Retail

Cool Climate Club

Lauren Adey

Vice President, Marketing & Retail

Lauren Adey is a seasoned communications and marketing expert, with nearly 15 years experience in the retail industry, most notably at Nordstrom, Joe Fresh and Tanya Taylor. As the Vice President, Marketing and Retail at Cool Climate Club (CCC), Lauren leads programs that connect the world of retail with measurable climate action. CCC partners with forward-thinking brands and their customers to plant and preserve Canadian forests. They pair this process with proprietary technology and turnkey marketing that helps retailers monitor and share their impact.

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Sponsor Spotlight

75% of gen Z’s are worried about the future and suffer from climate anxiety and 63% of retailers said that sustainability initiatives helped boost revenues. A sustainability strategy is no longer optional for retailers, it’s an expectation from customers, who are increasingly shopping with their values. Learn more about how Cool Climate Club – a nature based solution to climate action – provides customizable, turnkey solutions for retailers to build and amplify their sustainability strategy, while engaging younger audiences through bold marketing opportunities.

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