A thought-leader, change agent, and an impact-focused innovator, Alfredo C. M. Tan is the Senior Vice-President & Managing Director at Loblaw Media; A division of a Global Fortune 300 company and one of the most storied organizations in Canada. He is also an Industry Professor in the Strategic Management Faculty at McMaster University and a guest lecturer in The Directors College’s Innovation Governance program for Board Directors.
Alfredo possesses global experience – leading teams in Canada, the US, Latin America and Southeast Asia – overseeing strategy & planning, digital transformation, data science, analytics & insights, marketing, product management, software development, engineering, innovation labs, business development, enterprise sales and partner management. Most recently, he held was the Senior Vice President of Strategy, Data & Products at Rogers Sports & Media. He was also the first Chief Digital Officer & Chief Marketing Officer at WestJet Airlines. Previously, Alfredo spent nearly a decade with Meta Platforms Inc. (Facebook/Instagram/WhatsApp) where he was one of the first 1000 employees globally. He has also held senior roles at Yahoo! Inc., Sympatico MSN and Bell Canada.