How Top Retailers Maintain Relevancy and Customer Loyalty

Alfredo Cunanan Mendoza Tan is a dynamic leader with a proven track-record of harnessing the power of technology & digital capabilities to transform consumer experiences and deliver impact for organizations. In his role as Chief Digital & Information Officer at Canada Goose, Alfredo is focused on enhancing the company’s omnichannel global shopping experience and driving operational efficiencies across the entire value chain. He leads strategy development, implementation and adoption of all global consumer-facing digital platforms, e-commerce, loyalty, data, automation & AI, global media, contact centers and enterprise technology services. 

Alfredo was a pioneering leader at Meta Platforms Inc. (Facebook/Instagram/WhatsApp), as one of the first 1000 employees globally working in North America, Latin America, and the Asia Pacific region.  He helped to transform the company into a global media and technology powerhouse. He has held senior executive roles at Loblaw Companies Limited, Rogers Sports & Media, WestJet Airlines and Yahoo! Inc. He began his career as a Systems & Design Engineer in the Telecommunications Industry at BCE Inc. Alfredo is also an industry professor in the Strategic Management Faculty at McMaster University, a guest lecturer in The Directors College’s Innovation Governance program for Board Directors and is on the Leadership Council at the Perimeter Institute for Theoretical Physics. Alfredo holds an HBSc from the University of Toronto, an MBA from McMaster University, an LLM from the University of Toronto Law School, a Post Graduate Diploma from The University of Oxford and is a graduate of the Advanced Management Program at the Harvard Business School. In his free time, he can be found playing tennis, practicing Muay Thai, travelling the world with his family and cuddling their 3 dogs and 2 cats.

Amanda (AJ) Lillie is Vice President of Client and Partner Management for Global Merchant Services at American Express Canada, where she leads the development of relationships and strategies with the company’s largest Canadian merchants and payment service providers. AJ leads a national team dedicated to delivering enhanced partner and customer value, expanding merchant coverage across Canada and driving growth for collective business success.  

With over 13 years of experience at American Express, AJ has built a broad expertise across merchant services, communications, customer acquisition, product management, and partnerships. She is known for her strategic insight, energized leadership, and commitment to empowering inclusive teams, all while delivering mutual value to Amex’s partners and customers. She is a past recipient of the American Express President’s Award of Achievement. 

AJ holds a Bachelor of Arts from McGill University and lives in Toronto with her husband and two young children.

Craig Flannagan is a seasoned marketing leader with over 25 years of experience driving success at global powerhouses like IBM, Microsoft, and for the last 10 years at Cadillac Fairview, home to Canada’s highest-performing shopping centres. Known for a proven blend of strategic thinking and creative executions, he leads teams to bring big ideas to life and build passionate consumer communities through insight-led, inspiring digital and physical experiences. Some of his recent career highlights include building a robust digital advertising business including Canada’s largest digital out-of-home screen, creating hundreds of immersive activations and experiences including the country’s tallest Christmas tree, and cultivating the massive CF Insider digital community which engages shoppers each year at Cadillac Fairview.

Beauty entrepreneur Lexi Miles Corrin launched the #1 waxbar in Toronto, WAXON Laser + Waxbar in 2012 at the age of 26. Over the past four years, Miles Corrin has grown the WAXON brand exponentially, now independently producing her own product lines and operating 18 locations in Toronto, Burlington, Oakville, London and Halifax.

Lexi Miles Corrin began her career as a management consultant. Lexi frequently traveled cross-border and recognized a void in the Canadian waxing market, inspiring her foray into beauty entrepreneurship. With her business background, Lexi created a waxbar concept to meet the need for a high end, trendy environment with professional, experienced aestheticians and competitive prices for busy men and women on the go and later introduced Laser hair removal services when she saw a similar gap in the laser market.

Lexi has most recently launched an intimate body product line; South, that is sold across all WAXON locations and online on both South and WAXON ecommerce platforms. Lexi has also launched a podcast called ‘We Go There’, following the great interest of women in her WAXON ‘We Go There’ Blog that discusses topics that women want to know about but might be too afraid to talk about.

Lexi currently lives in Toronto and continues to manage all aspects of WAXON Laser + Waxbar, from branding and new locations to product launches and customer care to maintain a consistent level of top tier service.