Rami is a Partner at Ascendis Commerce, where he leads Service Strategy and Growth. He brings over two decades of experience helping organizations translate bold ideas into real-world experiences—across digital and physical products, services with a human first philosophy.
Rami has partnered with global brands to drive business and digital transformation, from redesigning commerce and loyalty programs in retail to launching immersive automotive experiences, media platforms, and payment systems. His work spans customer and employee experience, service blueprinting, and future-state visioning.
Prior to Joining Ascendis Rami was a partner at Accenture, where he launched a Design and Innovation studio and scaled its customer experience, strategy, and design capabilities.
He also plays an active role in Canada’s technology and innovation ecosystem, advising high-growth startups on design and product strategy.
A lifelong learner, he’s passionate about blending strategy, creativity, and technology to create meaningful change.
