Sponsor Spotlight: Retail Reimagined: Activating Generative AI 

Kais Makhlouf is Vice President, Digital Solutions at Thinkmax, responsible for fostering and leading the practice with a mission to provide clients with technological and creative ideas and solutions to help them achieve their business digital transformation. Prior to joining Thinkmax, Kais held the position of VP, Strategic Partnerships at Nurun (a global full service interactive agency) and Orckestra (Commerce Cloud Software), where he led and managed major multi-million dollar international accounts in the travel, retail, distribution, media, manufacturing and CPG (Consumer Packaged Goods) sectors. In these positions, Kais has also developed new offers and established long standing partnerships and alliances with world class technology organisations such Microsoft, IBM, SAP, Sitecore, Optimizely and many others. 

Sherief Ibrahim leads a diverse sales team at Microsoft Canada, driving innovation and business transformation through cutting-edge AI Business Application solutions. His team delivers impact across Sales, Marketing, Finance, Operations, and Low Code—empowering organizations with next-generation tools including Copilots for Sales, Service, and Finance, as well as the customizable Copilot Studio for low code development.
Sherief is passionate about helping Canada’s small, medium, and corporate businesses thrive through strong, trusted customer partnerships. His leadership is backed by Microsoft’s world-class partner ecosystem, focused on delivering long-term value and growth across the country.