Les Haut-Parleurs
This is the French version of Jen’s description..

Rami Lama
Partner, Strategy, Design and Innovation
Ascendis

Rami Lama
Partner, Strategy, Design and Innovation
Rami is a Partner at Ascendis Commerce, where he leads Service Strategy and Growth. He brings over two decades of experience helping organizations translate bold ideas into real-world experiences—across digital and physical products, services with a human first philosophy.
Rami has partnered with global brands to drive business and digital transformation, from redesigning commerce and loyalty programs in retail to launching immersive automotive experiences, media platforms, and payment systems. His work spans customer and employee experience, service blueprinting, and future-state visioning.
Prior to Joining Ascendis Rami was a partner at Accenture, where he launched a Design and Innovation studio and scaled its customer experience, strategy, and design capabilities.
He also plays an active role in Canada’s technology and innovation ecosystem, advising high-growth startups on design and product strategy.
A lifelong learner, he’s passionate about blending strategy, creativity, and technology to create meaningful change.
Speaking at:

Ilona Fagyas
Head of Sales, Canada
Adyen

Simone Lumsden
SVP, Triangle Customer Loyalty and Triangle Retail Media
Canadian Tire Corporation

Simone Lumsden
SVP, Triangle Customer Loyalty and Triangle Retail Media
Speaking at:

Craig Flannagan
Vice President, Marketing
Cadillac Fairview

Craig Flannagan
Vice President, Marketing
Craig Flannagan is a seasoned marketing leader with over 25 years of experience driving success at global powerhouses like IBM, Microsoft, and for the last 10 years at Cadillac Fairview, home to Canada’s highest-performing shopping centres. Known for a proven blend of strategic thinking and creative executions, he leads teams to bring big ideas to life and build passionate consumer communities through insight-led, inspiring digital and physical experiences. Some of his recent career highlights include building a robust digital advertising business including Canada’s largest digital out-of-home screen, creating hundreds of immersive activations and experiences including the country’s tallest Christmas tree, and cultivating the massive CF Insider digital community which engages shoppers each year at Cadillac Fairview.
Speaking at:

Sherief Ibrahim
General Manager, AI Business Solutions Small & Medium Enterprise
Microsoft Canada

Sherief Ibrahim
General Manager, AI Business Solutions Small & Medium Enterprise
Sherief Ibrahim leads a diverse sales team at Microsoft Canada, driving innovation and business transformation through cutting-edge AI Business Application solutions. His team delivers impact across Sales, Marketing, Finance, Operations, and Low Code—empowering organizations with next-generation tools including Copilots for Sales, Service, and Finance, as well as the customizable Copilot Studio for low code development.
Sherief is passionate about helping Canada’s small, medium, and corporate businesses thrive through strong, trusted customer partnerships. His leadership is backed by Microsoft’s world-class partner ecosystem, focused on delivering long-term value and growth across the country.
Speaking at:

Lexi Miles Corrin
Founder & CEO
WAXON Laser + Waxbar

Lexi Miles Corrin
Founder & CEO
Beauty entrepreneur Lexi Miles Corrin launched the #1 waxbar in Toronto, WAXON Laser + Waxbar in 2012 at the age of 26. Over the past four years, Miles Corrin has grown the WAXON brand exponentially, now independently producing her own product lines and operating 18 locations in Toronto, Burlington, Oakville, London and Halifax.
Lexi Miles Corrin began her career as a management consultant. Lexi frequently traveled cross-border and recognized a void in the Canadian waxing market, inspiring her foray into beauty entrepreneurship. With her business background, Lexi created a waxbar concept to meet the need for a high end, trendy environment with professional, experienced aestheticians and competitive prices for busy men and women on the go and later introduced Laser hair removal services when she saw a similar gap in the laser market.
Lexi has most recently launched an intimate body product line; South, that is sold across all WAXON locations and online on both South and WAXON ecommerce platforms. Lexi has also launched a podcast called ‘We Go There’, following the great interest of women in her WAXON ‘We Go There’ Blog that discusses topics that women want to know about but might be too afraid to talk about.
Lexi currently lives in Toronto and continues to manage all aspects of WAXON Laser + Waxbar, from branding and new locations to product launches and customer care to maintain a consistent level of top tier service.
Speaking at:
Interested in speaking at STORE 2022?
Contact Mary Markou, Director, Sponsorship and Partnerships, rccsponsorship@retailcouncil.org for more information.