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Reinventing the Department Store in a New Era of Customer Expectations

Tuesday, June 2

3:45 pm

- 4:30 pm

Speakers:

Frederick Lecoq

Chief Marketing and Digital Officer

Le Maison Simons

Frederick Lecoq

Chief Marketing and Digital Officer

Frederick is a retail industry leader with 25 years of experience and a passion for brands and marketing technology. Before moving to Canada in 2012 to join FGL Sports to oversee Marketing and eCommerce, he occupied various senior executive marketing positions for prestigious organization such as Pepsi, Nokia, Microsoft and more recently LG Electronics at the HQ in Seoul Korea where he was leading the global brand strategy and digital team. Over the past two years, he has also been driving the integration of generative AI into marketing workflows, starting with the adoption of tools like Jasper.

Speaking at:

Department stores are at a crossroads. Shifts in consumer behaviour, intensifying competition, and rising operating costs have placed sustained pressure on a model that once defined the retail landscape. Yet some retailers continue to evolve, demonstrating that relevance and growth are still possible. This session explores how leading Canadian legacy retailers are responding to these challenges by elevating the customer experience through immersive environments, curated assortments, and seamless integration of digital and physical channels. A highly anticipated conversation offers insight into how luxury-driven personalization, elevated service models, and community-focused engagement can transform department stores into destinations that inspire discovery rather than just transactions.

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