Jean-Pierre Lacroix is President of Shikatani Lacroix Design (SLD), a global branding firm specializing in transforming customer experiences. With a thorough background in graphic design and strategic foresight, Lacroix is a future-focused innovator who has been instrumental in assisting brands to remain relevant.
He is coauthor of the best-selling book The Business of Graphic Design and author of The Belonging Experience, Desire by Design, and most recently ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.
Lacroix has been running design firms for the past forty-six years, the last thirty-six at SLD, helping manage the transformation of major organizations around the world.
