Ricardo Baltazar focuses on the operational deployment and business viability of AI in the retail sector. As a partner at ZeroStone, he guides organizations through complex enterprise transformations, ensuring that AI initiatives move beyond experimental pilots to deliver measurable impact across the customer journey and store operations.
Ricardo has spent his professional career integrating AI and other transformative emerging technologies into established businesses and markets. His methodology treats human-centered design and cultural transformation as core pillars of any technological shift, ensuring that successful adoption addresses change management with the same rigour as technical implementation. This perspective is grounded in a PhD in Behavioral Neuroscience, providing a deep understanding of how people think, decide, and behave within new technological paradigms.
His experience in driving innovation includes serving as a leader in innovation and emerging technology at Canadian Tire Corporation. In that role, he focused on integrating transformative technology into large-scale retail environments while balancing operational realities with long-term business goals.