Greg Neath is Vice-President of Business Development, In-Store & Direct Mail Marketing at TC Transcontinental, where he partners with many of Canada’s leading retailers across every major sector. With a career built at the intersection of retail, print, and innovation, Greg helps brands solve one of retail’s most critical challenges: driving consumers into stores and influencing the shopping journey from the moment awareness begins to the point of purchase.
With more than 30 years of industry experience, Greg has led through every major evolution in marketing technology, helping organizations navigate transformative shifts in technology, consumer behaviour, and the changing retail landscape. Known for his early-adopter mindset and forward-thinking leadership, he is now helping shape TC’s AI strategy through the lens of the retailer, focusing on innovation that improves speed, efficiency, personalization, and marketing ROI.
Throughout his career, Greg has held senior executive roles across Canada’s print and communications industry, including President & CEO of Regal Gifts Corporation, where he pioneered direct-to-digital print solutions for consumers, and President of NEBS Business Products, a subsidiary of Deluxe Corporation, where he was an early leader in digital print innovation. Today, he brings a rare combination of operational expertise, retail insight, and technology vision to conversations about the future of marketing and customer engagement.
