Agentic commerce is the next AI innovation set to shake up retail, and the industry needs to be prepared to make the most of the opportunity. Purchase decisions will happen faster, with fewer touchpoints, and through different channels than today. This Fast Five begins to lay the foundation for the shape this technology may take, explore the opportunities agentic commerce brings for retailers to win with customers as well as the potential risks to prepare for.
Kerri-Ann Santaguida, Vice President and General Manager of Merchant Services Canada, American Express
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