David has worked in retail franchise marketing for 25 years, with the last 11 being at Mr. Lube + Tires. Over that time, Mr. Lube has transformed from a business that was primarily focused on convenient oil changes into a full-service vehicle maintenance provider that has branched into tires and light mechanical work such as brakes and spark plugs. As the prevalence of electric vehicles continues to increase, Mr. Lube + Tires will continue to evolve.

David originally trained as a CPA (Chartered Professional Accountant) and brings an analytical view to measuring marketing campaigns and programs. He believes having clear processes and procedures leads to continually improving marketing results. Innovation is not to be feared; it is to be embraced. But to unlock the full potential of innovation, it is important to first be clear about what the end goal of the innovation is and to continuously measure and adjust with the aim of achieving that goal.