Diana S. Dimitian is the Senior Vice- President, and Managing Director of South Europe for Levi Strauss & Company. She leads the important region within Levi Strauss Europe, including 17 countries. Dimitian was appointed to this position in October 2018, and the company moved her to Paris in January 2019 to manage and grow this important cluster of countries for Europe, Africa. Dimitian was recruited by Levi Strauss & Company, the America’s Region, in May 2015, and appointed Vice-President, and Managing Director for Canada. Within her first three years leading the market, she tripled the women’s Levi’s business, grew both Levi’s & Dockers Men’s market share, expanded the denim leader into new lifestyle categories, launched Ecommerce within Canadian market, and practically doubled the country’s business whilst losing their second largest retailer. Prior to Levi Strauss & Company, Dimitian was a highly accomplished, and regarded footwear executive. She worked for Wolverine World Wide for over sixteen years holding various senior executive positions in both the Canadian, and USA markets. She led sales, marketing, merchandising, brand management teams for International brands such as Hush Puppies, and Harley-Davidson.
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