John Francis is currently serving as the Vice President, Insights & Customer Engagement at the Nova Scotia Liquor Corporation (NSLC), where he focuses on delivering exceptional customer experiences and achieving organizational objectives. With a track record of success in national marketing campaigns and sales plans, John values meaningful connections and leverages data and insights to solve challenges. Having previous experience at Western Financial Group and Molson Coors, he brings a wealth of cross-sector expertise to his role.