Trained in industrial design, Keith has always taken a unique, user-centric approach to solving business problems and building brands. As Partner and VP, Strategy at LG2, he has helped multiple large, complex businesses manage transformation strategically, whether it is going through a merger and acquisition like Desjardins and State Farm or modernizing a crown corporation like LCBO into a brand Ontarians can get behind. Whether his thinking results in a campaign, brand positioning, a documentary or a seamless user experience, Keith delivers strategies that have moved the needle for clients such as Audi, Nike, The Bay, Domino’s, Volkswagen, RBC, Porsche and Bell, among others.