Maria Riesenberg is the Group Head of Consumer Acquisition and Engagement at Mastercard in Canada.
In this role, Maria is responsible for translating growth goals into products and capabilities that improve performance across consumer acquisition, engagement, and retention. Her focus is on delivering measurable outcomes by enabling marketers to act with stronger precision, creating hyper relevant and personalized customer experiences, and building durable loyalty over time.
Since joining Mastercard in 2013, Maria has partnered with financial institutions and led relationships with some of Canada’s leading merchants. She has also played a key role in developing Mastercard’s Fintech and ecosystem enabler business in Canada.
Prior to Mastercard, Maria began her career in Canadian retail at Hudson’s Bay Company and Sears Canada, where she developed a deep understanding of consumer behaviour, loyalty, and the intersection of retail and financial services.
Maria holds a Business Management degree from HTW Berlin, University of Applied Sciences.