Selwyn Crittendon is CEO and Chief Sustainability Officer at IKEA Canada, a world-leading home furnishing retailer. For more than 40 years, Canadians have welcomed IKEA into their homes, and have been strong supporters of the IKEA brand, product range and its vision “to create a better everyday life for the many people”. Selwyn joined IKEA in 2002 at the IKEA Woodbridge, VA store as the Customer Convenience Manager. During the last 20 years, Selwyn has held numerous roles across the organization from driving an excellent customer experience to developing and strengthening leaders.  

Today, Selwyn leads the ongoing transformation of the Canadian business to create a more affordable, accessible, convenient, and sustainable shopping experience for the IKEA customer and more importantly, a rewarding place to work for IKEA co-workers nationally. Throughout this omnichannel, people-focused transformation, IKEA continues to explore new store formats, enhance the in-store experience, invest in new digital experiences, improve its service offer, and optimize its distribution networks. 

Selwyn’s passion for people, transformation, and change, fuels his focus on strategic growth that will propel IKEA Canada for many years to come.  

An avid foodie and father of two, Selwyn has settled with his family in Oakville, ON.