As AIR MILES transitions to Blue Rewards in summer 2026, this is an exciting time to connect with our team and explore new opportunities to work together. Blue Rewards helps retailers build stronger, more profitable customer relationships by leveraging one of Canada’s most powerful loyalty ecosystems. Backed by more than 30 years of loyalty expertise, combined with BMO’s scale and data, Blue Rewards connects your brand with a highly engaged Member base actively earning and redeeming rewards through everyday spending. With rich insights, precise targeting, and flexible, easy-to-implement solutions, Blue Rewards helps you reach the right customers at the right time while delivering meaningful value that keeps them coming back.