Retailers are no longer serving “a customer,” but multiple generations with very different expectations. The challenge isn’t just personalization anymore, it’s prioritization within finite store space, assortment, and operational constraints. Economic pressure, smaller formats, labour considerations, and differing levels of digital and AI adoption only add to the complexity, making it critical for retailers to rely on data to guide decisions.
Michael Scida, Vice President, Retail Business Development, Environics Analytics
Marie-Hélène Cusson, Divisional VP, Digital, RONA
Lesley Hawkins, Partner, Marsley Canada
Sheri Rogers, President, Prospect Media Group Ltd.
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