The Power of Ratings & Reviews in the Modern Shopper Journey

Drawing on new research with Canadian shoppers conducted with RCC, this session explores how Ratings & Reviews shape the path to purchase and what it means for retailers and brands today. We’ll also share practical insights and key takeaways on how marketers can better generate, manage, and leverage authentic consumer feedback to strengthen trust, improve product discovery, and drive better outcomes.

Mark Smith, Chief Growth Officer, Caddle 

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