Ekaterina is a growth-driven marketing leader who blends corporate executive expertise with creator-level consumer engagement. As Vice President of Marketing at Miele, she leads brand strategy, digital transformation, and consumer experience across premium markets. Her career spans executive roles at L’Oréal and in the pharmaceutical sector, where she built high-performing teams and drove innovation through rapid industry change.
Outside the boardroom, her educational content has attracted over 500 million views, giving her a unique understanding of how modern audiences engage, decide, and connect. She brings this creative lens to building brands that not only grow but also resonate deeply with consumers and inspire teams to deliver lasting impact.