Moments that Matter: Insights from Marketing Leaders

Santo Ligotti is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership. Santo began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase.

In addition, Santo is the President Elect for the  American Marketing Association, Toronto Chapter and teaches part time at George Brown College and York University. Santo holds an undergraduate degree in statistics from McMaster University, a Master’s in Information Science from the University of Western Ontario and an MBA from York University

Ekaterina is a growth-driven marketing leader who blends corporate executive expertise with creator-level consumer engagement. As Vice President of Marketing at Miele, she leads brand strategy, digital transformation, and consumer experience across premium markets. Her career spans executive roles at L’Oréal and in the pharmaceutical sector, where she built high-performing teams and drove innovation through rapid industry change.

Outside the boardroom, her educational content has attracted over 500 million views, giving her a unique understanding of how modern audiences engage, decide, and connect. She brings this creative lens to building brands that not only grow but also resonate deeply with consumers and inspire teams to deliver lasting impact.

Isabelle Bonin is currently Vice President of Marketing & E-Commerce at Reitmans, where she leads brand, creative, digital, and visual merchandising for one of Canada’s most iconic women’s fashion retailers.

A strategic and data-driven leader, Isabelle blends creativity, performance marketing, and customer insight to drive meaningful growth across brand and business. She is known for turning bold vision into execution – shaping clear growth strategies, scaling digital ecosystems, and building high-performing teams in fast-paced retail environments.

Previously, Isabelle held senior executive roles on the agency side in both Canada and Australia, bringing a global perspective to building brands, driving growth, and delivering customer-centric strategies.