Communicating Shopper Promotions with Flair and Coherence Across Channels

Sara Thivierge is Senior Director, Marketing Strategy and Execution at RONA. Recognized for her transformation-driven approach, she leverages automation, data, and technology integration to deliver high-impact initiatives that enhance both operational performance and business results.

She leads promotional strategy as well as go-to-market execution to drive sales growth across both B2C and B2B, in-store and online.

With over 25 years of experience, she is known for turning key levers—promotions, email, and integrated marketing—into powerful drivers of performance. She plays a key role in evolving marketing models toward greater efficiency, consistency, and commercial impact.

Prior to joining RONA, Sara spent nearly 25 years at Le Groupe Jean Coutu, where she led loyalty and personalized communications strategies. She developed large-scale email programs and contributed to the monetization of media assets.

Florian is Co-CEO of ARISTID, the promotional data platform for retail. He is also head of product and CTO, leading all technology development for ARISTID’s end-to-end promotional management and automation platform. Florian has deep roots in retail marketing operations and technology, with over 15 years as a retail technologist working and developing with many of our ecosystem partners.