Noah is a seasoned executive with over 15 years of experience driving growth and innovation across the retail industry. Currently serving as VP/GM of Digital Loyalty at Loblaw, Noah leads a team of 50+ in advancing Canada’s largest loyalty program, PC Optimum, and oversees all digital communications across Loblaw Companies.
Previously, Noah served as VP/GM of Joe Fresh eCommerce, where he enhanced operational efficiency, implemented scalable fulfillment solutions, and optimized overall business performance. His ability to lead cross-functional teams, optimize digital operations, and drive measurable outcomes has been consistent throughout his career, including leadership roles at Psycho Bunny, Mackage, and Ardene.