Tuesday, June 2
11:30 am
- 12:15 pm
Speakers:
Michael Scida
Vice President, Retail Business Development
Environics Analytics
Vice President, Retail Business Development
With nearly 20 years of experience across retail, gaming, real estate, and customer analytics, Michael focuses on helping organizations turn data into actionable growth strategies. He works closely with retailers and restaurant brands to identify high-potential locations, better understand their customers, and optimize omnichannel strategies. His work bridges the gap between analytics and real-world decision making.
Speaking at:
Marie-Hélène Cusson
Vice-President, Digital
RONA
Vice-President, Digital
Marie-Hélène Cusson is Vice-President, Digital at RONA, where she oversees the company’s digital ecosystem, including e-commerce, analytics, online merchandising, and customer experience. She plays a key role in shaping RONA’s digital growth and evolving how customers shop across channels.
With over a decade at RONA, Marie-Hélène has held a range of senior leadership positions across digital, marketing, and e-commerce. Her experience spans brand strategy, customer insights, and omnichannel execution, supporting multiple banners within the organization.
She has led several transformative initiatives, most notably the launch of RONA’s AI-powered search platform, recognized with the Retail Council of Canada “E-Commerce Experience” award in 2025. Known for her pragmatic and customer-first approach, Marie-Hélène focuses on turning digital capabilities into tangible business impact and better shopping experiences.
Speaking at:
Retailers are no longer serving “a customer,” but multiple generations with very different expectations. The challenge isn’t just personalization anymore, it’s prioritization within finite store space, assortment, and operational constraints. Economic pressure, smaller formats, labour considerations, and differing levels of digital and AI adoption only add to the complexity, making it critical for retailers to rely on data to guide decisions
Booth #143
At Environics Analytics (EA), we take pride in our reputation for producing the best data products and software in the industry. Established in 2003, Environics Analytics has quickly grown to be one of the premier marketing and analytical services companies in North America. Specializing in proprietary data, purpose-built software, and industry-focused consulting, we provide data-driven analytics to help organizations of all sizes to better understand customers and markets. EA is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design designation, covering the lifecycle of product development including modelling and analytics.
